If you are starting up a trucking company, it’s a good time to rev up your search engine optimization (SEO) tools, as well. Search engines are the primary way potential customers choose services, including trucking companies, so the process can reinforce your engagement with potential customers and create a seamless customer experience. If it doesn’t, it’s time to make some improvements. At the same time, you’ll want to complete a trucker company business plan template to build your structure. In the following tips, you’ll find six ways SEO can be improved to make your new trucking company really shine.

1. Identify Your Audience

The first step to improving your SEO is found in knowing who is in your target audience. If you’d like potential customers to stop by and browse through your services, where would they want to first search and how does your SEO help them get there? Is your audience your current clients or will they all be prospective clients? If they have not yet visited your website, you’ll want to engage with your audience using inviting words, intriguing images and thoughtful and smooth transitions from page to page. This is the first step to considering SEO improvements.

2. Organize Your Website

Much like cleaning out a hallway closet, you’ll want to consider organizing and repairing your website. This will make it easier to navigate and more effective overall. Start with the following:

Keep The Structure Clear And Clean

• Website structure is what draws in your customers and keeps them there.
• Check your website to ensure it is easy to navigate and responsive to customer inquiries.
• Create a website header with a clear navigation menu.
• Ensure that it includes such pages as Home, About Us, Contact Us, Routes, and other important callouts.
• Make it easy for everyone to get around while keeping the structure clean.

Clean Those Links

Check and then double-check that all links are working and relevant. If you move web pages or change the URLs, update all the links and use URL redirection to prevent broken links.

Allow Relevant Pages To Hang Out Together

Relevant pages should link together to create a solid internal linking structure. Your home page should have highlights leading to the most relevant and frequently-visited pages.

Move Your Keywords To The Front Of The Line

• Let’s face it. Keywords are the stars of the show and need to be splashed about your website. A keyword or search query is a word, term, or phrase that you can target with a web page to attract more potential customers through a search engine.
• Optimize your web pages so they are displayed when users search online for specific keywords.
• Include your targeted keywords on the web page’s meta title, meta description, and text headings.
• Use variations of the words to avoid overusing the same 2 or 3 words repeatedly.
• Check out the keywords used on the websites of your competitors and decide if those words could work on your site, as well. (Borrowing keywords is fine for a while; keeping them forever would be impolite.)

Don’t Forget The Little Guys

Search engines like Bing, Yahoo, and Yandex are smaller, but mighty, and have a growing base of users; you’ll want to include them in your marketing strategy.

3. Check Your Meta Titles, Meta Descriptions, And Urls

More Cleanup In Metas And URL

• Your page titles are meta titles and should have 50-60 characters in page descriptions. Include a snappy keyword or two to get the reader’s adrenaline going.
• Meta descriptions are engaging with 150-160 character-long page descriptions. They should be easy to understand and include a target keyword, as well.
• URLs need to be clear, short and include a targeted keyword.
• Use hyphens to separate words.
• Avoid using “stop” words, such as “e.g.” “of,” “for,” “a,” “the,” or “is.” These are the no-no words of the meta world so steer clear of them.

4. Start Blogging

Start writing about the issues and items your customers care about and incorporate those wily keywords along the way. Blogs can be highly entertaining and can include humor, thankfully, along with stories of truckers on the road. Use interesting examples and engaging content to beef up your website for those who love trucker stories.

From cleaning up your keywords to keeping your structure clear, your SEO can be improved and refreshed by simple tasks that will improve your customer traffic. Use our tips to successfully improve your website, gain new customers and effectively build your new company.

Read Also:

• SEO Tools: The Complete List
• Top Reasons Why You Must Use SEO Tools
• Top 10 Free SEO Tools for Beginners: An Expert’s View