Will social media marketing help your business grow? The answer to this question is: Yes, it does – more than one can imagine! However, for social media marketing to succeed for your business, you must first understand everything about content marketing.

In 2021, we saw an average increase of 13.5 new users on social media every single second. And over 4.62 billion people over the world are active on social media. Hence, including social media marketing into your brand strategy is key to your success.

Here are a few ways to implement social media marketing to ensure your business grows

1. Use the Right Channel

Use the Right Channel

One thing that you must understand is that social media marketing is not a one-rule-for-all kind of marketing. Every channel works differently and gives different results. So which platform do you opt for? That depends on your industry as well as your audience.

Out of all the options available, businesses usually opt for either Facebook, Instagram, or LinkedIn. There are many other channels for businesses to explore. However, we’ll discuss the three most commonly used ones below.

  • Facebook – For keeping in touch with local communities and your social network, Facebook is the best option. Engaging with various groups concerned with your industry is very simple through comments and shares. You can talk about your products or services and even promote an event via Facebook groups.
  • Instagram – This platform is the most visually appealing one, and hence you can leverage this channel by sharing your best pictures and videos. Make your brand look original by sharing unique stories from your business and what defines you. Use the geo-tagging to promote posts to people nearby. Also, use the multiple Instagram options, such as Stories, Live, Reels, etc.
  • LinkedIn – Being a more professional networking platform, this channel is more to show your expertise in the industry. You can also show a glimpse of your team and the benefits of being part of your business. LinkedIn also gives you the option of joining various relevant groups for your business and being a part of conversations with others from your industry.

2. Know the Dos and Don’ts

Learn about the best practices on social media and what it takes to have a successful social media marketing plan. Growing your business through social media marketing takes time. Each channel has its pros and cons, and understanding all of it is not that simple a task. Watch and learn, try different things and see what works out for your business.

Listing out a few best practices for you to note down:

  1. Understand your audience well.
  2. Pick the right networks.
  3. Fix your strategy.
  4. Look out for competitors.
  5. Pay attention to any mentions of your brand.

Make a social media plan, and after trial and error, you’ll be in a good place to decide what’s best for you. Also, remember that social media is ever-evolving, and what works once may not after some time. So take it slow and steady.

3. Have Clear Goals

Perhaps all you want is more followers on Instagram and that in the next six months. But, how realistic is that goal? And is it really valuable to your growth?

Starting with social media marketing for your business will not be a smooth walk. Initially, you’ll have to figure out all the nuances involved and what will be plausible and valuable to your growing business. There may be days when the content you created with lots of effort gets a like or two, maybe a single share. But this is part of the journey.

The followers’ count is not a critical metric for you to worry about. Even with 100 or so followers, you can highly engage on social media if your posts are authentic and connect with your audience.

4. Keep Track of Your Growth

person in blue shirt writing on white paper

Measuring your progress on social media will depend on your set goal. There are tons of options to consider when tracking your growth on social media.

A few of them to consider are:

  • Likes/Reactions
  • Shares
  • Mentions
  • Comments
  • Impressions
  • Direct messages

You can choose one or more from the above list to include in your metrics tracking. You’ll get a good idea if your business is heading in the right direction.

5. Create Your Content

The main part and the most tedious of them all is creating the right content for your social media channels. You must know what your audience is looking for and then give them exactly that. But to figure that out, you need to do a lot of research, write and edit, be creative, and share your final content with the world.

Keep in mind that people prefer valuable content with lesser promotional stuff. The more relevant your content is, the more chances people will buy from your brand. Therefore, keep in mind the 80/20 rule of content marketing, where 80% of the content should be relevant to your audience and the rest 20% promote your business when making social media posts.

Getting genuine content out is a challenge, yes. Wondering how you can create various social media posts in a short timeline? Fear not! You can always use an online video maker to get your video content out. They have many preset templates that can be customized to your specific needs. Similarly, you can use a photo editor to make the necessary edits to your images and make them scroll-stopping for your social media audience.

6. Engage Your Audience

6. Engage Your Audience

Once your content is ready to share on social media, you need to ensure that you’re engaging with your audience. Build your online community that supports your ideologies and what your brand does online. The community is also to support others in your industry and grow together.

Sharing tips and tricks, hacks, or some new findings or recommendations is a great start to getting your community to come together and discuss different viewpoints. Be yourself and let them know what you believe in, and also, in turn, make an effort to know them better.

With time, you’ll have your groups online to see the work you share and engage with them without hesitation.

Closing Thoughts

Making social media work for your business can initially seem like a tremendously difficult task. However, if you take it one step at a time, the process will be much simpler. Never hesitate to reach out for content-related help from the experts, such as automated tools, online video editors, content calendars, and the sorts. Do the best you can at your own pace. And always think of your unique selling point, and stick to the core values.

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