10 Best Ideas For Video Email Marketing

To explain in simple words, Video email marketing refers to the marketing that includes diverse types of videos in emails. Making the email marketing campaigns unique and relatable. 

Moreover, emails are one of the highly personal channels that can help brands engage and reach a massive audience base. So, including an engaging video within the emails can elevate the experience of your customers to a notch up. 

So, if you are also curious about how to use video email marketing, I have you covered. In this blog, I am going to discuss the various factors of this new approach of marketing by exploring— 

• How to use videos in email marketing, 

• Benefits of email marketing for brands, 

• Types of videos to use in emails, and more. 

So, keep reading to know more! 

Ways To Use Video In Email Marketing  

• Use the video for bonus content to delight your subscribers.
• Make emails a more personalized experience.
• Display company culture with a video.
• Announce an event with a video.
• Announce a product line or launch with a video.
• Send out newsletters with videos.
• Move leads along their customer journey.
• Include the video in the email subject lines.

Video Content + Email Delivery = Success  

Video content is the best way to grab — and hold — your audience’s attention.

Most consumers love watching videos and want even more content from their favorite brands.

It’s become the preferred method for taking in information. You can use video to simplify complex topics or capture your audience’s imagination.

Then send those videos directly to your consumers.

Email marketing has the highest rate of return of any marketing channel — the race isn’t even close. The average ROI is $36 for every dollar spent.

What Video Email Marketing Can Do For You?  

Here are a few ways how videos can help you with email marketing, so scroll down to check it out.

1. Humanize Your Brand

Videos are a great way to show off your personality. You can have some fun with them or show a different side to your brand. By giving people a face to put to the name, you encourage them to engage on a more personal level.

2. Teach The Visual Learners In The Audience

Learning styles vary, and people often benefit from a combination of approaches. And with 65% of people identifying as visual learners, it’s important to incorporate plenty of visual material into your campaigns. It’ll help you become a trusted source of information.

3. Improve Engagement Rates

You want people to look forward to seeing your name crop up in their inboxes, and the word “video” alone can boost your open rate.

Plus, one of the best things about videos is that you can often count on initial viewers to help you with their distribution. People are more likely to share videos than text and images.

4. Increase Sales

A smart campaign can help ecommerce businesses sell more with videos. Video testimonials are a great source of social proof, and product demos spotlight all that your brand makes possible.

Service industries can also benefit from using video to announce events, break down different packages, or promote upgrades.

So what’s the bottom line for your bottom line? 81% of marketers claim that video has helped them increase sales. And 94% of marketers say that video is the best — or tied for the best — form of email content for conversion.

Type Of Videos To Use In Emails 

Using just any kind of videos in emails won’t bring customers to your brand or business.  

That is, with the right kind of videos, you can build better connections with your customers. Retaining them for a long time.  

So, here is a list of the types of videos that can be used for video email marketing— 

1. Product Demo

Firstly, videos with product demonstrations and how-to guides give proper content to your customers. Moreover, this type of video highlights the features, utility, and benefits of the products to customers. 

Since most customers make the final buying decision after watching how the product looks or how to use it, a demo video can help them choose. So, it can be a great email marketing approach. 

2. Customer Testimonials

As more and more content creators are sharing their honest reviews of any products, customers look for customer reviews or video testimonials. So, you can include customer testimonials and unboxing videos in the emails. 

This way, you can effectively showcase how satisfied your customers were with their purchase. Moreover, this can further help in building trust and show proof of the quality of your products. 

3. Behind-the-Scenes Content

Apart from the unboxing or customer reviews, some behind-the-scenes videos can give your customers a glimpse of your company culture. Moreover, they can show how you practice sustainability as a brand. 

This can make the brand more relatable and authentic for the customers. So, they are more likely to feel connected and make purchases frequently as their values align with the brands’ values. 

4. Educational Content

Another great video content type is educational videos that share tips, advice, and provide solutions for the most frequently asked questions about your products. This can highlight your brand as a resourceful business in the niche. 

Additionally, you can include recent news and company updates in the videos. This way, you can keep your customers engaged with your company’s growth and updates. Making them feel connected with the brand. 

How To Insert A Video Into An Email?   

While it’s technically possible to insert a video into an email, most of your recipients probably won’t be able to view it inside the actual messageInstead, insert a still image or GIF that links to the site where the video is housed.

That way, everyone can access the video as intended. Linking also allows you to track valuable data, such as click-through rates and time spent watching.

How To Insert A Video Link Into An Email?   

The easiest way to insert a video link is to use your email service provider along with a video platform.

After creating your video, upload it to YouTube or another video hosting platform. The best email services integrate with video platforms, such as:

• Wistia
• Vidyard
• YouTube
• Vimeo

Often, they also integrate with Shopify, which has an online video tool to help you create and distribute product videos.

Wistia and Vidyard have built-in functions for thumbnail generation, but an email service such as Constant Contact will do all the work for you.

Just go to your email editing tools and drag a video block where you want it in your email. A pop-up window will ask for the URL of your video. Paste the URL in the designated area, and the tool will create and insert the linked thumbnail.

If you need to create your thumbnail manually, label the video file in a way that describes the video itself — just in case a recipient’s device can’t properly display the thumbnail. Then, take a screenshot of the video, upload the image into a photo editor and overlay a triangular play button  —  letting people know it’s a video.

“Insert the thumbnail into the body of the email and hyperlink to the video’s URL. You can also add a text hyperlink with a clear call to action(CTA), such as “Watch now.”

Where To Place Your Video?   

You can add video content to any of your regular marketing emails.

• “Personalize your content with triggered emails that feature videos relating to abandoned carts or recent purchases.”
• “Add videos to promotions.”
• “Make major announcements in front of a camera.”

In general, you should display videos prominently in your mailing, preferably near the top, to grab attention right at the beginning.

In fact, you can use your video to hook recipients into opening the message. As noted above, emails with “video” in the subject line have higher open rates.

Sometimes, the video is a nice extra but not the message’s primary purpose. Feel free to place videos farther down if it makes sense. For example, you might include videos in longer newsletters, offering subscribers a variety of material.

Great Ideas For Using Video In Your Email Marketing  

There’s no end to the kind of content you can distribute using video, but here are 10 email marketing examples to get you started.

1. Break Down Industry Topics  

Teach your subscribers something. Cover technical topics in a way that’s accessible to laypeople, or do a series on industry FAQs.

No one knows less about cars than I do. In general, no one cares less about cars, either — until something goes wrong. That’s why a newsletter with a Subaru video on battery health and replacement catches my attention. Its value is self-evident, and the video itself is very approachable. It was clearly created for people like me rather than for car aficionados.

When you click on the link, it directs you to a dedicated landing page. Subaru nails the two CTAs. The one in the email directs you to watch the video. The video’s landing page contains a big blue button below the picture, enabling you to schedule the required service right then and there.

2. Invite People To An Event  

A video invite is the next best thing to a hand-engraved invitation. Performers or producers can advertise sponsors or entertainment for an upcoming event.

Even better, if it’s an annual affair, share some footage from last year’s event. Remind returning patrons about how much fun they had last year, and give everyone a serious case of FOMO.

You can use this year’s footage next year too, but there’s no need to wait. Use it in an email thanking attendees for their participation, or send an email blast to all subscribers announcing the event’s success.

3. Thank Customers Or Give Them More Information About A Recent Purchase  

Pair your email service’s automation features with video content personalized to the viewer. Create a thank-you or informational video to be sent to recent customers via email.

Total Wine teamed up with Chateau de Chantegrive for a thank-you video from the vineyard that offers a few tidbits about the wine’s characteristics and production.

The extra communication is endearing. It’s also smart. The label sets you up to better appreciate and enjoy your bottle, making you more likely to want a second one in the future.

4. Show Off A New Product Or Service  

What’s your next big thing? Are you adding new services or packages? Developing a new collection?

Instead of describing your offering, show it off with a video. You can call attention to special details, demonstrate new functions, and inject some energy into the promotion.

Real estate video marketing is particularly effective, and you can also send video emails with real estate listings. Take people on a tour of newly available properties or put together a montage of listings in a particular area.

5. Share Your Story  

Video email marketing is a great place to take people behind the scenes in your organization. Tell viewers about your history, employees, or operations. It’s a great way to humanize your brand.

Chicago’s Driehaus Museum uses the first anniversary of its founder’s death to honor the man and share his story with subscribers. The occasion adds pathos to the emailed video tribute to Richard Driehaus.

6. Make Them Laugh Or Cry  

Ever notice that memorable TV commercials are almost always funny? Think of Kevin Hart monitoring his daughter’s first date in his Hyundai. Or Cheetos’s decision to embrace the orange dust and turn it into a dayglow-orange meme.

Comedy is hard, but it pays off. Celebrate your silly side in a way that works for your brand. Who knows? Maybe you could create a funny viral video sensation of your own.

You can also go in the other direction and appeal to people’s emotions by spotlighting tragedies or telling heartwarming stories. The goal is to make your audience connect and associate your brand with that positive response.

7. Provide Digital Content Samples  

Email marketing video content makes particular sense when you’re selling the creatives themselves. If you sell subscriptions or digital files, use your emails to offer a small taste of premium material.

Oprah Winfrey appeals to Women’s Health subscribers with an invitation to join the Oprah Daily Insiders. As an incentive, the email includes a video with her “Intention of the Week” message, something to which members will get regular and exclusive access.

8. Announce Contests And E-Courses  

Use video to get people excited about the opportunity to win, buy, or learn. Tease included lessons or share prize lists.

Take advantage of these content sources again later. Share your favorite tip as a mini-lesson for subscribers.

For contests, you can let people watch you pull raffle winners’ names out of a hat or display the entries of winning contestants. Livestream it at an announced time and then distribute a clip via email.

9. Give Insider Tips And Tricks 

Offer practical advice related to your industry. You can solve a common problem or list tips to help people get the most out of your products.

In a video from Evernote and Kourtney Marsh, the influencer demonstrates how the software helps her organize various responsibilities and information.

The newsletter link takes you to a video post on Instagram, taking full advantage of both Evernote’s email list and Marsh’s Instagram following.

10. Offer Testimonials And Case Studies  

Happy customers have a level of credibility that you can’t match as a business. Ask customers if they would mind being recorded for a promotional video and then interview them about their experiences.

Another approach is to direct your camera toward the work itself rather than the customer. Display before-and-after videos of renovations, or take virtual guests to an event you produced.

If your industry isn’t full of telegenic moments begging to be recorded, you might use animation to jazz up a case study. Dramatize improvements with graphs and side-by-side comparisons.”

Best Tools For Video Email Marketing 

With technological advancements, managing video email marketing has become easy-peasy. So, here are some of the best tools for handling this new marketing approach— 

1. HubSpot 

Firstly, HubSpot comes as an all-in-one solution for video email marketing. Within the platform, users get access to both marketing features as well as sales evaluations. 

Moreover, it offers a wide range of advanced features and high integration capabilities. So, users can seamlessly integrate various kinds of tools to improve the overall video email marketing. 

2. Loom 

The specialty of Loom lies in its fast, asynchronous video messaging for marketing purposes. Moreover, it allows internal communication between the different departments of marketing. 

So, they can decide on the video type, content, and finally make decisions about the video email marketing. Making it easier to streamline the workflow. 

Moreover, it offers a speedy interface for typing, recording, or capturing all kinds of media content for email marketing. So, users can make interactive emails from a single platform. 

3. BombBomb 

Even though BombBomb is massively used in the real estate and financial service industries, it is specially designed to build trust with a personal touch in communication. So, it provides the personalization element in video email marketing effortlessly. 

In addition to this, it comes with a robust set of email functionalities — video email automation, engaging templates, and customizable CTAs. So, users can use its features to easily record and send videos via email. 

4. Vidyard 

Unlike its competitors, Vidyard has a comprehensive video marketing and CRM analytics integrated platform. So, users can manage their entire sales, diverse marketing approaches, and customer engagement from one place. 

Moreover, it offers customizable video players for professionally supporting the brand’s video marketing campaigns. Also, its advanced analytics help in measuring the audience engagement on video email marketing efficiently. So, brands can make informed decisions. 

5. ThankView 

Finally, ThankView is best suited for creating video messages to show the brand’s appreciation of the customers’ constant support. Moreover, it makes the video messages personalized. So, users can organize the video marketing campaigns effortlessly. 

In addition to this, its video emails help brands to build connections with their loyal customers. And, retain them for a long time. Also, this makes sales and marketing goals achievable. 

Video Email Marketing: Engaging Your Customers The Right Way!

Well, there you go; if you wanna know more about video email marketing and how it will help you with the marketing process, then this is the perfect article for you to go through and understand as well.

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