The 5 Dos And Don’ts Of Digital Marketing For Dentists
Dec 09, 2023
With the increasing competitiveness of the digital marketing sphere, it is not uncommon to try new ventures. Especially something like corporate video production, which will solve one of the biggest audience issues.
Their depleting attention span!
It is getting impossible to retain attention on long texts…
If you have already experimented with the first two, it is time to venture towards the third one. So, sit tight as we give you a beginner’s guide to making corporate videos.
The one that will attract your audience!
Corporate videos are non-advertisement-based promotions. These videos do not showcase any product or service from the company.
Rather, it speaks about the ethos and value of the company. Overall, showing your brand personality which can humanize your company.
If you are delving into the world of corporate video in order to strengthen your digital marketing base, here are different kinds of videos you should conquer:
This showcases the company’s personality, values, and ethos.
This type of production focuses on the product or service the company is offering.
This showcases the employee-employer value of the company. Overall, it is a good format when you want to attract new candidates.
This kind of video often talks about the different products and explains their usage. Often, it is an elaborate way to answer audience queries.
This kind of corporate video production is not frequent. They only go up before, during, or after the company hosts an event. This could be surprise events, annual, or even hallmark events. These are more for the purpose of consumer bonding rather than to sell anything.
Videos that show either a customer or an employee providing a personal account on the company. These videos often come with a written case study account.
A company cannot always dwell within the depths of profit and loss. Sometimes, they have to remove themselves to focus on the larger sphere. CSR video helps companies showcase their part towards Corporate Social Responsibilities. That is, how much they are willing to make a change.
Before we venture into video production, a simple query bothers us.
Video production is an expensive investment…is it worth it?
With video production, you are conquering a trifecta of problems all at once.
Turns out, you do not need expensive equipment and lighting to create a hood video. Understanding your audience’s intent and delivering just that will do wonders. Here are some tips to create a compelling visual content
All your efforts can go down the drain if your audience doesn’t like your content. This is how you can understand your audience.
Pick one among all the types of visual content we discussed earlier. This will help you clarify the message. You cannot merge them all together.
This will only confuse your audience, and they won’t know which message to concentrate on.
Your video production can look all over the place if you do not choose a theme.
First, it will create a symmetrical uniformity throughout your video content.
Second, using the company theme and color scheme helps people associate your brand with the colors. Next time they see this color, it will remind them of you.
If you are promoting your content through video production-
Do not make it boring!
Master the art of storytelling. Keep it simple and hooked till the end. You can achieve this by producing fictional stories that also promote your brand ethos.
Check out this beautiful production by Nike https://www.youtube.com/watch?v=zWfX5jeF6k4, which was their featured video for women in sports.
At the end of the day, no matter how good your video production skills are, engagement is the key.
Understanding your audience on an emotional level is a far better way than any financial meter. Always remember that when making your next production video. If you are a novice at the job, never feel hesitant to take help from a video production service.
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