Businesses have been using webinars to connect more with their customer base. Using webinars has proven to be more effective than posting a blog or a video. It makes people feel more engaged with the business representatives, and a webinar landing page is the first step you must take.

So, what is this page exactly? How have big companies created landing pages to attract the most leads attending their webinars? It’s not magic – just smart decisions that always work.

Therefore, if you have the task of creating a webinar landing page, you are in the right place.

After seeing so many great landing pages, I have found a few common elements in them. Elements that made them work and convert the most leads. Elements that YOU must have in your webinar landing page as well.

Therefore, keep on reading this post to learn from practical examples!

What Is A Webinar Landing Page?

This is just a basic webinar landing page template
This is just a basic webinar landing page template

If you don’t know what a webinar landing page is, then don’t worry. It’s simply a page on your website that directs visitors to attend your webinar. 

Whether it’s for collecting new members for your real estate social network or for teaching the benefits of SEO programming to SEO freelancers and SEO consultants – webinars have become common in the virtual world.

There are three main tasks this landing page must do. They are:

  • Inform people about your online webinar
  • Convince people to attend your webinar
  • Collect signups from people who are interested in attending your webinar

Therefore, your webinar landing page must have some elements to attract people. These elements are:

  • A compelling headline
  • A convincing copy explaining what this webinar is about and why you must attend it
  • Forms that allow people to sign up for your webinar
  • A clear call to action

Therefore, let’s learn how to create these elements to generate the most inbound leads!

Best Tips To Make An Effective Webinar Landing Page

I found commonalities after checking out and analyzing every element of the webinar landing page created by the biggest brands. After analyzing a bit more, I realized that these common elements do create a difference in differentiation between a good webinar landing page and a bad one.

Therefore, let’s….

1. Get Straight To The Point

CMI provided a clear and concise description of the webinar
CMI provided a clear and concise description of the webinar

The most crucial aspect of your webinar landing page is the information presented there. Your landing page should be informative, presenting all the facts accurately. 

Regarding what information to present, think about your webinar from a viewer’s perspective. You must include two essential things that should be remembered by most. Have a look at the webinar landing page of CMI above, and you will realize they are:

  • The main goals of your webinar: Your target audience must know what they will get to experience and learn by attending your webinar.
  • The objectives of your webinar: Your target audience should also learn how they will reach the goals above. Therefore, include what they will be learning from your webinar. Break down every process into concise points.
  • The teachers: Your webinar attendees should know who will be teaching them. Provide pictures of the webinar teachers., along with their LinkedIn links, to verify their integrity.

2. Tap Into Their Pain Points

SEJ knows that you struggle with keyword research, so don’t lie!
SEJ knows that you struggle with keyword research, so don’t lie!

Businesses create webinars to inform the target audience about new products and services to be launched. They are also conducted to notify them about recent and upcoming organizational developments and changes. 

But how do you convince them to join your webinar? 

It’s simple – learn and tap into their pain points

Your target audience and customer base have certain requirements that help alleviate their pain points. Therefore, if you understand their reason for buying your products – highlight it. 

Your webinar landing page should have facts about the needs of your customer base. This makes people believe that you understand them, alleviating the importance of your webinar in their minds. Additionally, use numbers to present stats. Numbers always work!

For example, look at the webinar landing page of Search Engine Journals above. They know that most businesses need help with PPC keyword research for advertising. It’s that easy to make the viewers conscious of their needs!

3. Make Them Experience FOMO

Groove caught your groove with just one question
Groove caught your groove with just one question

Continuing from above, you must present helpful information on your webinar landing page. After outlining what your webinar is about, explain how they will benefit by attending your webinar. 

I will stress this point a lot. You may start your landing page with a question based on their pain points. For example, this webinar landing page of Groove begins with the question – “Are you maximizing your opportunity to sell?” 

A question like this makes them think about it. Then, when they read what they will learn from your webinar, they will better understand its importance. This is the point where FOMO (Fear Of Missing Out) finally hits them!

4. Video Content > Text Content

One video to explain it all
One video to explain it all

Recent social media trends have clarified that videos engage our attention more than words. They are visually delightful to watch and are easier than reading 1000 words. Why not include them in your webinar landing page?

A video grabs your viewer’s attention immediately after they hit the play button. Plus, it has been proven to have a higher retention rate. 

Have a look at the image above. Network Marketing Pro used a video to explain it all.

5. Don’t Forget Your Form For Collecting Leads

Fill out that form now!
Fill out that form now!

At the end of it all, you must measure the effectiveness of your webinar landing page. Therefore, to learn how many leads you generated for attending your webinar – you must ask them to fill out a form.

This form should not have too many fields to make it a chore for leads. Ensure that the form asks for necessary information that viewers are willing to share and also helps your webinar as well. Plus, include a CTA (Call to Action) button to make them complete the form!


It’s crucial to create a convincing webinar landing page for your webinar. The more compelling it is, the more leads and attendees you can generate. Therefore, after learning the points above, start designing your landing page!

If you see an exciting webinar landing page that convinced you to sign up, tell us what convinced you!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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