Did you ever hear about what campaigns require manual tags on destination URLs for tracking?  No? I guessed, no big deal, this article will tell you about it. 

You and others can track email campaigns anytime by using Google Analytics Campaigns. Once your website, you can easily track the source with Google Analytics

Not only the tracking but the segmentation becomes easier. But sometimes it asks for manual tags on destination URLs. 

This article will tell everything and anything about what campaigns require manual tags on destination URLs for tracking?.

This topic is interesting too, so people with a tricky mind will enjoy this content very much, and I’ll be glad.

What Campaigns Require Manual Tags On Destination URLs For Tracking?

  • AdWords Campaigns
  • Auto tagged campaigns
  • Email Campaigns ✅
  • All The Above

The right answer to this question is ‘Email Campaigns’. Now, I know there is an explanation for email campaigns being the right answer. I am about to give an explanation. 

Keep reading!

By now you must have an idea about Email Campaigns. With campaign tracking, you are able to notice the email marketing campaigns that drive a lot of traffic to your website. They do it by pairing the URLs and the email campaign parameters. 

Once you put the manual tags on destination URLs, the rest is about tracking the campaigns. 

This method is unlike the Google Adwords campaign, it tracks your email campaign by campaign auto-tagging. Therefore this method does not need manual tags on destination URLs so you can see them in the reports. 

What Is an Email Campaign?

Email Campaign

Do you consider yourself an email marketer? Well, then you already know the importance of email for your business. If you dig deep you will find that other marketing channels are cost-effective just like email campaigns. 

Don’t worry about losing customers or having weak relations with them, or don’t be afraid of declining traffic, brand image. In this case, you only have an ‘email campaign’ as your choice. 

Google Analytics is the tool for being able to track email campaigns and make them reach a huge group of audiences. You do not need any tension about your campaign’s reach. 

Needs  To Track Email Campaigns

Reading till now, you have been answered about manual tags on destination URLs.

A new question arises about the key business objective of a marketer or a digital business owner.

The answer is the owner would try to reach as many people as they can, to boost the visibility. Remember tracking laws allows you to do the optimization on the capabilities of the Emails. 

Email Campaign tracks facilities knowing your campaign conversion rate. Whether it is high or you are filling the open rates. The biggest plus point of tracking campaign performance is you can come up with an appreciated contingency strategy in times of emergencies. Therefore keep tracking campaigns.

Three Types of Parameters For Email Campaign 

Parameters For Email Campaign

Email campaigns need manual tags on destination URLs for tracking. If you want to try it out by tracking your own email campaigns, know that there are three parameters in the end URLs. 

  • Utm_campain: your campaign’s name.
  • Utm_source: it finds the source of the traffic on the site.
  • Utm_medium: it looks for the marketing medium.
  • Utm_content: the keyword came from which ad group.
  • Utm_term: keywords that bring traffic.

How To Add The UTM Tags In The Landing Page URL?UTM Tags

Microsoft Advertising is capable of automatically adding UTM tags to the landing page, therefore it makes the way for you to use a third-party tool, Google Analytics. It is going to track the activity done by people while they land on your page. 

Auto tags are always paired with text-ads, keywords, image extensions, dynamic ads, site link extensions, and Bing Shopping Campaigns. Follow the steps after enabling the auto-tagging option.

  • Get to the top menu, select Tools, then Preferences, then Account settings.
  • Beside the Account information, on the page of Account settings, tap the edit account settings icon. 
  • Next to Auto-tagging, choose Add UTM tags to my destination URLs.
  • Either replace all the tags or keep those you already have and Microsoft Advertising.
  • The first option will delete any UTM tags that are already there and will add other tags. The second option is to add the tags below the present tags. 
  • Enter save.

Frequently Asked Questions  

Q1: Name What Campaigns Require Manual Tags On Destination URLs For Tracking?

A: Email Campaigns require manual tags on destination URLs.

Q2: When Is The Use Of Manual Tags On Destination URLs?

A: manual tagging is used when there is a non-AdWords campaign running. An email campaign is considered as one custom campaign. Therefore they need manual tagging in order to track.

Q3: Name Some Other Tools That Are Used In Email Campaigns?

A: There are enough tools to choose from but you should always go for the best. Besides Google Analytics there are Mailchimp, Benchmark, Bloom, Open rate. 

Q4: Name The Factors That Are Considered While Email Campaign Performance Is Being Tracked?

A: The factors are Open rate, Bounce rate, Conversion Rate, Spam complaints, etc. 

Final Thoughts 

I think after reading this entire article you can now lean back with satisfaction. There you go with all about What campaigns require manual tags on destination URLs for tracking?

Google Analytics is the best and number-first tool to track your email campaigns, but there are others, mentioned in the FAQ. I hope the questions will help you out more to understand this topic. 

Leave a comment down in the comment section if I have missed any point to mention, and will reply to it in no time.

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