What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

1. Users who viewed your homepage
2. Users who viewed a search result page on your website
3. Users who viewed product detail pages
4. Users who returned an item they purchased

A dynamic remarketing strategy lets you show advertisements to customers who have previously visited your website. 

It is a process of bringing your previous leads and customers back to the website. Dynamic advertisement on Google tailors marketing messages from your brand to your customers with criteria that include three options here.

However, one of them needs to be corrected according to the terms and conditions of the Google Dynamic remarketing ads. This article should help you find out the incorrect option.

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

As you can see, there are four options given above. One of them is wrong according to how dynamic ads work. Here is the answer – users who returned an item they purchased. 

Dynamic remarketing helps convince customers who are in different phases of their buyer’s journey. Some buyers only view certain products on your website, while some of them leave the products saved in the cart. These leads or prospects need different levels of convincing to purchase from you finally.

The people who only viewed your website need more convincing about the value of your product or services to make a purchase. On the other hand, people who added the product to the cart don’t need much convincing. 

Dynamic ads tailor marketing content based on the segmentation of the leads and customers. However, this segmentation does not include customers who purchased and returned a product. That is why they belong to something other than the criteria useful for making dynamic remarketing. 

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Reconsidering The Other Options!

1. Users who have viewed the homepage of your website are used as criteria for creating a remarketing audience. So, according to that theory, this is not the correct answer. 
2. Also, the dynamic remarketing process creates ads based on the data found on leads who have visited a search result page on your website.  
3. Dynamic remarketing allows you to target users depending on their position in the sales funnel. It also includes people who have visited the product details page. So, according to the question, these visitors are also criteria for dynamic remarketing, hence a wrong answer. 

About Dynamic Remarketing

Perhaps, reading more about Dynamic remarketing will help you get a clearer idea. 

Dynamic remarketing shows your ads to the people who have previously viewed your website or viewed your products using mobile apps. These ads hit the iron when it is hot. Meaning – show the ads to the audience when they are interested. 

These types of ads appear to customers who have visited your website previously. Their action shows their intention to buy from a seller. Dynamic remarketing tailors ads depending on the position of a lead in the sales funnel. It is also a process to bring previous visitors to your site and complete the sales process. 

How TO Create A Dynamic Remarketing Audience In Google Ads?

Here are the steps for creating dynamic remarketing ads for audiences in Google ads – 

1. Sign in to Google Ads. 
2. From the page menu, click Campaigns. 
3. Select New Campaigns after clicking on the Plus icon. 
4. Choose Sales as the Campaign goal. 
5. Select Display as the campaign goal.
6. Select Sales as the campaign 
7. Select Sales as your campaign goal.
8. Select Display as your campaign type.
9. Provide the website URL you want people to follow and visit. 
10. Add a name for the campaign. 
11. Click on Continue.

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Frequently Asked Questions! (FAQs):

Here are some similar and relatable questions and answers regarding dynamic remarketing. You may find them useful. 

Final Verdict!

This remarketing process is targeted towards customers who have only PREVIOUSLY VISITED your site. But google does not mention the same about the customers who have purchased and returned a product. According to this, we can conclude that customers who have purchased and returned products are not criteria for dynamic remarketing. 
What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience? I hope you have found the answer to this question. However, if you have any further queries, you may comment below.

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