Question: what report shows which web pages get the most traffic and highest engagement?

• Active Users report – ❌
• Engagement report – ❌
• Frequency and Recency report – ❌
• All Pages report –  ✅

Answer: All Pages report

The correct answer to the questions raised here is – All pages report on Google Analytics. The ‘all pages reports’ show which web pages have the highest engagement and traffic.

What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?  

There are a few metrics, according to Google Analytics which help understand how users communicate with different web pages and which web pages they go through. The said metrics list offered by Google analytics contains the following –

• Engagement and interaction with the advertisements.
• Engage rate or impression showing how efficiently each of the ads shows up.
• Google Analytics also offers average CPE ( cost per engagement). This shows the amount you are charged.
• The Clicks show the number of people who have visited your website using an advertisement.

Once you have this data, you can also find pages which are less efficient and have a lower amount of traffic. Here is an in-depth discussion of the different alternative options for this question –

Read More: Pros And Cons Of Google Analytics

Active User Data  

Active user data lets you see the data of the users who were active on your website. You can follow the below steps to check your active user data –

1. Sign in to your Google Analytics account.
2. Navigate to your view.
3. Open the Reports option.
4. Go to Audience and Select Active Users.

This part of Google Analytics shows you the reports of active users on the basis of days. You can see active user data for 1 day, 7 days, 14 days, and 28 days. This report will only show the data of users’ activity on your web page within a specific time limit. So it is not an efficient way to check the success of your website.

Engagement Report   

Google Analytics lets you assess how long any user has speed on y our website or web page. It is the amount of time one has spent on your website. This allows you to see how active users use your website. Google Analytics gets the engagement report under different circumstances as follows –

• When the user focuses away from your page, the analytics gets the data.
• Also, if the user moves the app screen to the background, Google analytics gets the Engagement report.
• Due to a site or app crashing, Google gets the engagement report.

The engagement data of Google Analytics does not give you an insight into the traffic, so it is not capable of offering an update related to the most successful pages.

Frequency And Recency Report   

This report is all about how frequently the users have visited your website within a given timeframe. Google Analytics allows users to adjust this data according to their needs. The frequency of a user’s visit to your application shows their loyalty to your brand.

However, this page does not contain the overall metrics that all page reports of Google analytics have. So, if you are looking for higher performance, going to the all-page reports is the most proficient way.

Find The Successful Web Pages Using All Page Reports  

However, if you want to find the most successful pages, then you should follow the different steps mentioned in this article –

Step 1: Navigate To Google Analytics   

First, you have to navigate to analytics.google.com. Then sign in using your Google account. Different types of reports should be available on the left side of the page.

Step 2: Navigate to All Page Reports 

Now you want to navigate to the All Page Reports. First, you have to click on Behavior, then  go to Site Content. There you will see All Page Reports.

Step 3: Analyze Different Engagement Data About Your Pages 

All pages report on Google analytics include different types of data, including – the number of views on the page, on-page time of the visitors, bounce rates, entrances, exit rate, etc.

Read More: Your Small Business Guide to Google Analytics (Info-graphic)

Frequently Asked Questions! (FAQs):  

I hope that you have found the answer to your question. However, here are some popular questions and their answers in case you need them.

Bottom Line  

Google analytics all page reports offers the view of each of your web pages and help you check their different aspects such as page views, entrances, time on page, and exit and page value. So, logically, all page reports are the answer to your question – what report shows which web pages get the most traffic and highest engagement?

I hope that this article was helpful. However, if you have any further queries, you can ask them in the comment section. We will try to answer as soon as possible.

Read Also:

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• Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor
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