SEO Trends: The Rising Importance Of Video Content In 2024
Feb 21, 2024
You’ve probably heard the news that Amazon made the difficult decision to shut down Alexa.com on May 1, 2022. It’s true, Alexa.com is gone, and it took some of our go-to SEO tools with it.
It’s never easy to say goodbye to an old favorite. Fortunately, we have ample alternative SEO tools to sink our teeth into. Alexa was not the be-all-end-all of SEO. Quite the opposite. There are dozens of alternative tools that are cleverly designed to support in-depth SEO analysis with real-time data.
SEO tools provide access to fast and reliable information that we can use to make digital marketing strategies stronger. If you’re reeling in the loss of Alexa.com, there’s no need. You’ll find the perfect alternative in one of these ten tools. Who knows? You may even like it better.
Ahrefs is the leading online tool for digital marketers and SEO service providers. With advanced filtering, tutorials, user support, and extensive analytical features, there’s nothing this site can’t do.
Among the big names in SEO tools, Ahrefs holds the largest backlink index, with over 16 trillion backlinks in its portfolio. You’ll be hard-pressed to find a more comprehensive link analysis or keyword research tool!
Price: $99 – $1029 per month.
SpyFu is a user-friendly, comprehensive, and cost-effective online SEO tool with extensive keyword research capabilities. The site constantly crawls the internet to help you find the words and phrases that will generate the most traffic.
See the terms your competitors use in their search marketing strategies and stay one step ahead in your industry. For detailed PPC, SEO, and keyword research analysis, you can’t go past SpyFu.
Price: $39 – $299 per month.
Moz Pro is a popular platform with extensive tools and data. The site does everything it was designed to do with a few unique extras you won’t find anywhere else. Moz Pro’s keyword research tool offers suggestions on ideal keyword combinations to strengthen your targeting.
The site is also home to a supportive community, ready to offer advice and guidance when you need it most. Moz Pro offers a mix of free and paid tools, enabling users to try it before they buy it.
Price: $99 – $599 per month.
Who better to go to for help with your website performance than the search engine giant itself? Google Search Console may not have all the bells and whistles of the big names in online tools, but it’s perfect for beginners and anyone looking for quick insights. Best of all, it won’t cost you anything.
Whether you use Google Search Console to fill the void while you search for the perfect analytical tool, or it becomes your tool of choice, you’ll get everything you need here.
SEMrush is a well-known and reputable name in SEO. The site’s SEO Toolkit is one of the most comprehensive analytical tools available, providing detailed reports and an easy-to-use customer dashboard.
Take a deep dive into competitor strategies, see where your traffic is coming from, and get detailed reports to improve your search marketing tactics. If you’re looking for a reliable SEO tool, SEMrush has it down to fine art.
Price: $199.95 – $449.95 per month.
One of the features users loved most about Alexa was its website ranking list. While it wasn’t overly useful for your SEO strategy, users loved to see the list of the most frequented websites.
If you miss that feature, you can find a better version of it in Tranco List. Tranco List has solved the flaws in Alexa, allowing you to analyze multiple sites at one time and compare rankings. See how your website holds up against your competitors.
Screaming Frog’s analytical tool, SEO Spider has an unmatched crawling ability, which is what attracted so many users to it in the first place.
The site can check for broken pages, missing or duplicate title tags, and the number of links per page, directing you straight to the source of your SEO issues. It’s no wonder it’s used by some of the world’s largest industry leaders, such as Dell, Disney, and Shazam.
Price: Free for basic features or £149 per year for unlimited features.
Ubersuggest is a keyword finder tool developed by search marketing guru Neil Patel. The tool lets you identify top-performing terms and phrases and the user intent behind them. As one of the best keyword research tools, Ubersuggest highlights keyword ranking ability, competition, and trends to help you determine whether your chosen keywords will help your PPC, content marketing, and SEO efforts.
Price: $29 – $99 per month
Serpstat is a leading all-in-one SEO tool that provides real-time data to help you make better strategic decisions. Whether you want to analyze your search ranking, track keyword performance, or analyze traffic, Serpstat is your tool. Serpstat outshines Alexa in features and filtering, offering a powerful alternative to ex-Alexa customers.
Price: $55 – $399 per month.
Woorank is up there with the top SEO analytical tools, providing users with detailed reports on their website performance. See your competitors’ keywords and discover what your website lacks in technicality and content. Woorank highlights everything that could affect your search engine performance, from duplicate content to security issues.
Price: $79.99 – $199.99
Alexa may have checked out, but your website doesn’t need to check out. It was a popular tool and a great way to analyze your ranking performance, but Alexa was simply one of many online tools that can boost your digital marketing efforts. The internet is a vast place, and there’s the perfect Alexa alternative out there for you.
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