E-Commerce SEO Tools You Can’t Afford To Ignore In 2023

The article highlights the importance of E-commerce SEO tools in attracting organic traffic and boosting sales. Also, it emphasizes the need for continuous optimization and introduces 11 essential tools for E-commerce SEO in 2025. 

Our comprehensive list of the 11 best eCommerce seo tools that can help you grow online is as follows:

• SpyFu.
• Moz Pro.
• Ahrefs.
• SEMrush.
• Google Search Console.
• Screaming Frog SEO Spider.
• Yoast SEO.
• SEMrush Writing Assistant.
• Google Analytics.
• Ubersuggest.
• BrightLocal.

11 eCommerce SEO Tools That Can Help You Grow Online:

eCommerce SEO tools help users track their store’s performance and identify the key growth areas. The interest and investments in the eCommerce business model have been huge since 2020. 

In 2024, eCommerce accounted for 20.1% of retail sales globally, and the number is predicted to reach 22.6% in the next 2 years as per eMarketer. Undoubtedly, eCommerce has completely transformed the retail sales landscape. 

Moreover, shopping online is fast and convenient – plus most stores offer free shipping for a huge array of products, making online shopping highly popular amongst global consumers. 

The number of online shoppers is expected to reach 285 million by the end of 2025 as per Statista.

Naturally, as an eCommerce store, the future is lucrative. However, if you want to expand your business and ensure your store thrives, following a robust SEO strategy is mandatory, inclusive of off-page SEO, on-page SEO, link building, and keyword research. 

Fortunately, instead of getting everything done manually or worse – on your own – you can depend on these 11 eCommerce SEO tools that can boost your website’s performance easily. 

Please Note: The following list of eCommerce SEO tools is inclusive of both free and paid options. 

The following list includes both paid and free options.

1. Moz Pro

Moz Pro is one of the most popular and comprehensive e-commerce SEO tools on the market.

Moreover, it offers a range of features that cover every stage of the e-commerce funnel. However, they range from keyword research to site audit to link analysis.

Key Features:

• Conduct keyword research using over 200 million keywords from various sources and filter them by relevance, difficulty, volume, and intent.
• Create and optimize product pages with meta titles, descriptions, H1 tags, images, and schema markup.
• Analyze your competitors’ sites using site audits that reveal issues such. Moreover, the list of analyses includes broken links, duplicate content, slow loading speed, mobile-friendliness, and others.
• Build high-quality backlinks using link analysis. They show you where your competitors are getting their links from and how to get similar ones.
• Track your rankings for over 200 million keywords using keyword tracking. They show you how your site performs over time and what factors affect it.
• Measure your site performance using analytics that shows you key metrics. They are traffic sources, bounce rate, conversion rate, average order value (AOV), customer lifetime value (CLV), and more.

Moz Pro Pricing: $99 monthly | $599 annually.

2. Ahrefs

Ahrefs is another powerful e-commerce SEO tool that offers a wide range of features for both beginners and experts. It has a huge database of over 10 billion web pages that you can use for keyword research and competitor analysis.

Key Features:

• You can find relevant keywords for your products using Keyword Explorer, which shows you data. They include search volume (PV), difficulty (KD), clicks (CTR), CPC (CPC), SERP features (SERP features), related keywords (related keywords), and more.
• You can optimize your product pages with meta titles, descriptions, H1 tags, images, and schema markup.
• You can analyze your competitors’ sites using Site Explorer.  It shows you data such as domain rating (URL rating), backlinks (organic backlinks), and backlink profile (backlink profile).
• You can build high-quality backlinks using Link Explorer. They show you data such as domain rating (URL rating), backlinks (organic backlinks), and backlink profile (backlink profile).
• You can track your rankings for over 10 billion keywords using a rank tracker that shows you data such as position change.

Ahrefs Pricing: $99 monthly | $999 annually

3. SEMrush

SEMrush is another popular e-commerce SEO tool that offers a comprehensive suite of features for both beginners and experts. It has a huge database of over 15 billion web pages that you can use for keyword research and competitor analysis.

With SEMrush, you can find relevant keywords for your products using the Keyword Magic Tool.

Besides, this tool shows you data such as search volume, keyword difficulty, and related keywords.  It can help you optimize your product listings and improve your search engine rankings.

Key Features:

In addition to the Keyword Magic Tool, SEMrush also offers a range of other features that can help you improve your e-commerce SEO, including:

• Market Research: Analyze your competitors’ strategies and identify new growth opportunities.
• On-Page SEO Checker: Get actionable recommendations for optimizing your website’s on-page SEO.
• Competitor Analysis: Analyze your competitors’ backlinks, traffic, and rankings to identify areas for improvement.
• Content Marketing: Develop a powerful content strategy with data-driven solutions.
• Local SEO: Optimize your site for local searches to get more customers in your area.

SEMrush Pricing: Pro: $129.95 | Guru: $249.95 | Business: $499.95

4. Google Search Console

Google  Search Console is a free e-commerce SEO tool provided by Google. It helps you monitor, maintain, and improve your site’s presence in Google search results. Alongside the above, it also provides valuable insights into how Google crawls and indexes your site. 

So, you will understand what keywords and queries drive traffic to your site.  Finally, you can understand how to fix any issues that prevent your site from ranking higher.

Key Features:

• Submit your sitemap to Google and monitor its status and coverage.
• Monitor your site’s performance using search analytics that show you how many clicks, impressions, click-through rates (CTR), and average positions your site gets for various keywords and queries.
• Identify and fix any crawl errors, security issues, mobile usability issues, and other technical issues that affect your site’s ranking.
• Optimize your content using HTML improvements that show you how to improve your meta titles, descriptions, and other HTML tags.
• Monitor your backlinks using link reports that show you who links to your site and what anchor texts they use.

Google Search Console Pricing: Free

5. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop-based e-commerce SEO tool that crawls your site and provides you with valuable insights into how your site is structured, what pages are missing, what pages have duplicate content, what pages have broken links, and more

Key Features:

• Crawl your site and identify any technical issues that affect your site’s ranking.
• Analyze your site’s structure and identify any missing pages, duplicate pages, or orphan pages.
• Analyze your site’s content and identify any duplicate content, thin content, or low-quality content.
• Analyze your site’s links and identify any broken links, redirect chains, or bad internal links.
• Generate XML sitemaps and robots.txt files that help search engines crawl and index your site more efficiently.

Screaming Frog SEO Spider Pricing: £149 annually

6. Yoast SEO

Yoast SEO is a popular e-commerce SEO plugin for WordPress that helps you optimize your site for search engines and social media. It offers a range of features that cover every aspect of e-commerce SEO, from content optimization to site structure to social media integration.

Key Features:

• Optimize your content using a built-in content analysis that checks your content for readability, keyword density, and other factors.
• Optimize your site structure using a built-in XML sitemap generator that helps search engines crawl and index your site more efficiently.
• Optimize your social media integration using a built-in social media preview that shows you how your site will look when shared on social media.
• Analyze your site’s performance using a built-in analytics dashboard that shows you key metrics such as traffic sources, bounce rate, conversion rate, and more.

Yoast SEO Pricing: Free | $89 annually for the premium version

7. SEMrush Writing Assistant

SEMrush Writing Assistant is a powerful e-commerce SEO tool that helps you optimize your content for search engines and users. It offers a range of features that cover every aspect of content optimization, from keyword research to content analysis to plagiarism detection.

Key Features:

• Conduct keyword research using over 20 billion keywords from various sources and filter them by relevance, difficulty, volume, and intent.
• Analyze your content using a built-in content analysis that checks your content for readability, tone of voice, originality, and other factors.
• Optimize your content using a built-in content editor that suggests improvements to your content based on SEO best practices and user behavior.
• Check your content for plagiarism using a built-in plagiarism checker that compares your content to billions of web pages and academic papers.

SEMrush Writing Assistant Pricing: $119.95 monthly | $999.40 annually

8. Google Analytics

Google Analytics is a free e-commerce SEO tool provided by Google that helps you track and analyze your site’s traffic and user behavior. It provides valuable insights into how users interact with your site, what pages they visit, how long they stay, what devices they use, and more.

Key Features:

• Track your site’s traffic using real-time analytics that shows you how many users are currently on your site, what pages they are visiting, and what actions they are taking.
• Analyze your site’s performance using audience reports that show you key metrics such as demographics, interests, behavior, and more.
• Analyze your site’s behavior using acquisition reports that show you how users find your site, what channels they use, and what keywords they search for.
• Track your site’s conversions using conversion reports that show you how many users convert, what actions they take, and what factors affect their conversion.

Google Analytics Pricing: Free

9. Ubersuggest

Ubersuggest is a powerful tool for keyword research that helps you improve your e-commerce SEO strategy. It helps you find long-tail and related keywords that are relevant to your products and your audience. 

Ubersuggest also gives you important data on how popular, competitive, and profitable each keyword is. With Ubersuggest, you can create content that matches what your potential customers are searching for, and increase your organic visibility.

Key Features:

• Long-Tail Keyword Identification: Find keywords that are specific and relevant to your niche, and create content that targets your ideal customers.
• Search Volume Insights: Learn how much demand there is for each keyword, and focus on the ones that have the most potential to attract traffic.
• Keyword Difficulty Analysis: Assess how hard it is to rank for each keyword, and choose the ones that give you the best chance of success

Ubersuggest Pricing: Free keyword research tool

10. BrightLocal

BrightLocal is a powerful tool for e-commerce businesses that want to succeed in local markets. It helps you optimize your online presence for local search, giving you a competitive edge over your rivals. BrightLocal has a range of features that help you improve your local search rankings, reviews, citations, and more, allowing you to create a localized SEO strategy that connects with your target customers.

Key Features:

• Local Search Rankings: Track how your business performs in local search results, and find out how to boost your rankings.
• Review Management: Manage and respond to customer reviews from different platforms, and build a positive online reputation for your business.
• Citation Building: Make sure your business information is accurate and consistent across online directories, and enhance your business’s credibility and visibility.

BrightLocal Pricing: Track: $39 monthly | Manage: $49 monthly | Grow: $59 monthly

11. SpyFu:

Another eCommerce SEO tool that can help you manage your store better is SpyFu, especially if your SEO strategy is dependent on ranking in search engine result pages. So, you aren’t the only one trying to rank, there are tons of competing businesses trying to outrank you. 

Meet SpyFu – the best tool for analyzing your competition. With this tool, you can research, analyze, and understand your competition’s SEO strategy well. 

Key Features:

• Find what keywords your competitors are using.
• Find out whether your competitors are running ads on Google.
• Analyze how many organic keywords your competitors are using. 
• Analyze how many clicks your competitor’s keywords are getting.

SpyFu Pricing: $39 monthly for Basic | $79 monthly for Professional

What eCommerce SEO Tools Are You Going To Use?

In conclusion, mastering e-commerce SEO in 2025 is imperative for businesses aiming to enhance their online presence and drive sales. As a result, these eCommerce SEO tools will continue to play a vital role in this journey, offering comprehensive solutions to various aspects of SEO. 

From the trio of Moz Pro, Ahrefs, and SEMrush providing in-depth insights into keyword research and competitor analysis to Google Analytics offering free yet invaluable analytics data, each tool serves a specific purpose in optimizing an online store.

In addition, eCommerce SEO tools help businesses optimize their eCommerce stores for the search engine, enhancing their online visibility and rankings.

So, if you have a fair idea about the importance of these SEO tools and how can they help you grow, which ones are you going to use? Tell us in the comments below.