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The article highlights the importance of E-commerce SEO in attracting organic traffic and boosting sales. It emphasizes the need for continuous optimization and introduces 10 essential tools for E-commerce SEO in 2023. The tools include Moz Pro, Ahrefs, SEMrush, Google Search Console, Screaming Frog SEO Spider, Yoast SEO, SEMrush, and others. Besides, each tool serves specific purposes, such as keyword research, content optimization, site analysis, and local SEO. However, the article concludes by stressing the significance of mastering E-commerce SEO in 2023 for businesses. At the same time, it aims to enhance its online presence and drive sales.
E-commerce SEO is the process of optimizing your online store for search engines so that you can attract organic traffic. Seo also helps increase your sales. Again, e-commerce SEO is not only important for local businesses but also for global ones. This is because more and more consumers are shopping online from anywhere in the world.
However, e-commerce SEO is not a one-time thing. It requires constant monitoring, analysis, and improvement to keep up with the changing algorithms and user behavior. That’s why you need to use some of the best e-commerce SEO tools available in 2023. They all can help you grow your online store.
In this article, we will introduce you to 10 e-commerce SEO tools that you can’t afford to ignore in 2023. These tools will help you with various aspects of e-commerce SEO, such as keyword research, content creation, site speed optimization, link building, analytics, and more. To increase drive revenue and traffic: Impressive E-Commerce SEO Agency is the way to go.
Moz Pro is one of the most popular and comprehensive e-commerce SEO tools on the market.
It offers a range of features that cover every stage of the e-commerce funnel. However, they range from keyword research to site audit to link analysis.
With Moz Pro, you can:
Moz Pro Pricing: $99 per month or $599 per year
Ahrefs is another powerful e-commerce SEO tool that offers a wide range of features for both beginners and experts. It has a huge database of over 10 billion web pages that you can use for keyword research and competitor analysis.
You can find relevant keywords for your products using Keyword Explorer, which shows you data. They include search volume (PV), difficulty (KD), clicks (CTR), CPC (CPC), SERP features (SERP features), and related keywords (related keywords). Besides the list also contains questions (questions), prepositions (prepositions), synonyms (synonyms), long-tail keywords (long-tail keywords), negative keywords (negative keywords), and others.
You can create engaging product descriptions using Content Explorer. They show you data such as word count (WC), readability score (RS), sentiment score (SS), and topics covered.
You can optimize your product pages with meta titles, descriptions, H1 tags, images, and schema markup. You can also use a URL shortener and URL rewriter to make your URLs more user-friendly and SEO-friendly.
You can analyze your competitors’ sites using Site Explorer. It shows you data such as domain rating (URL rating), backlinks (organic backlinks), and backlink profile (backlink profile).
Besides, it also displays keyword rankings (keyword rankings), top pages (top pages), and top referring domains (top referring domains). You can also use SERP checker to see how your site appears on Google’s search results page.
You can build high-quality backlinks using Link Explorer. They show you data such as domain rating (URL rating), backlinks (organic backlinks), and backlink profile (backlink profile). Alongside, they also show keyword rankings (keyword rankings), top pages (top pages), and top referring domains (top referring domains). You can also use a URL shortener and URL rewriter to make your URLs more user-friendly and SEO-friendly.
You can track your rankings for over 10 billion keywords using a rank tracker that shows you data such as position change.
Also, you can track position change percentage, position change date, position change time zone, and position change country code. However, the exhaustive list of tracking includes position change device type, position change browser type, and position change operating system type.
Ahrefs Pricing: $99 per month or $999 per year
Ahrefs Pricing: $99 per month or $999 per year
SEMrush is another popular e-commerce SEO tool that offers a comprehensive suite of features for both beginners and experts. It has a huge database of over 15 billion web pages that you can use for keyword research and competitor analysis.
With SEMrush, you can find relevant keywords for your products using the Keyword Magic Tool.
Besides, this tool shows you data such as search volume, keyword difficulty, and related keywords. It can help you optimize your product listings and improve your search engine rankings.
In addition to the Keyword Magic Tool, SEMrush also offers a range of other features that can help you improve your e-commerce SEO, including:
SEMrush Pricing: Pro: $129.95, Guru: $249.95, Business: $499.95
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Google Search Console is a free e-commerce SEO tool provided by Google. It helps you monitor, maintain, and improve your site’s presence in Google search results. Alongside the above, it also provides valuable insights into how Google crawls and indexes your site. You will understand what keywords and queries drive traffic to your site. Finally, you can understand how to fix any issues that prevent your site from ranking higher.
With Google Search Console, you can:
Google Search Console Pricing: Free
Screaming Frog SEO Spider is a desktop-based e-commerce SEO tool that crawls your site and provides you with valuable insights into how your site is structured, what pages are missing, what pages have duplicate content, what pages have broken links, and more
With Screaming Frog SEO Spider, you can:
Screaming Frog SEO Spider Pricing: £149 per year
Yoast SEO is a popular e-commerce SEO plugin for WordPress that helps you optimize your site for search engines and social media. It offers a range of features that cover every aspect of e-commerce SEO, from content optimization to site structure to social media integration.
With Yoast SEO, you can:
Yoast SEO Pricing: Free or $89 per year for premium features
SEMrush Writing Assistant is a powerful e-commerce SEO tool that helps you optimize your content for search engines and users. It offers a range of features that cover every aspect of content optimization, from keyword research to content analysis to plagiarism detection.
With SEMrush Writing Assistant, you can:
SEMrush Writing Assistant Pricing: $119.95 per month or $999.40 per year
Google Analytics is a free e-commerce SEO tool provided by Google that helps you track and analyze your site’s traffic and user behavior. It provides valuable insights into how users interact with your site, what pages they visit, how long they stay, what devices they use, and more.
With Google Analytics, you can:
Google Analytics Pricing: Free
Ubersuggest is a powerful tool for keyword research that helps you improve your e-commerce SEO strategy. It helps you find long-tail and related keywords that are relevant to your products and your audience. Ubersuggest also gives you important data on how popular, competitive, and profitable each keyword is. With Ubersuggest, you can create content that matches what your potential customers are searching for, and increase your organic visibility.
With Ubersuggest, you can:
Ubersuggest Pricing: Free keyword research tool
BrightLocal is a powerful tool for e-commerce businesses that want to succeed in local markets. It helps you optimize your online presence for local search, giving you a competitive edge over your rivals. BrightLocal has a range of features that help you improve your local search rankings, reviews, citations, and more, allowing you to create a localized SEO strategy that connects with your target customers.
Key Features of BrightLocal:
BrightLocal Pricing: Track: $39 per month, Manage: $49 per month, Grow: $59 per month
In conclusion, mastering e-commerce SEO in 2023 is imperative for businesses aiming to enhance their online presence and drive sales. The discussed tools play a vital role in this journey, offering comprehensive solutions to various aspects of SEO. From the trio of Moz Pro, Ahrefs, and SEMrush providing in-depth insights into keyword research and competitor analysis to Google Analytics offering free yet invaluable analytics data, each tool serves a specific purpose in optimizing an online store.
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