Did You Know That Seo And Local Seo Are Not The Same?

Given that they share similar goals, it’s easy to think that local and traditional SEO are the same. 

But if you’re running a business, that almost negligible dissimilarity between general SEO and local SEO in Brisbane, for instance, can make a huge difference.

Moreover, here’s the thing—most people think SEO and local SEO in Brisbane are basically the same. So, fair enough, they kinda sound like they do the same job. 

But, truth is, if you’re running a business in a place like Brisbane, that tiny difference? So, yeah, it’s not so tiny. Moreover, it can really mess with your visibility if you get it wrong.

So you need to have a clear idea about local vs. traditional SEO.

In this blog, I am going to explore the two types of SEO and focus on how they are different from one another. So, keep reading to know more!

What Is Traditional SEO?

So, traditional SEO—just plain SEO—is really about helping your site show up when someone searches for stuff. Moreover, doesn’t matter if they’re in Sydney or Sweden.

• It’s aimed at getting traffic from anywhere, not tied to a city or country.
  
• Also, you’ll use keywords like “how to grow a business” or “email marketing tips.”
  
• Moreover, the content is for everyone—no location limits.
  
• Additionally, you focus on stuff like your site’s speed, solid content, backlinks, and making sure it works well on mobile.

Key Factors Of Traditional SEO

Some of the key factors of traditional SEO include:

• On-Page SEO — This includes optimization of meta tags, header tags, including keyword-enriched content, and internal linking.

So, the search engines can understand the concept of your website.

• Backlinking — If you want to make your content satisfy the E-E-A-T framework, you need to provide backlinking for your content.

So, you can link authoritative sites as your information source to make your content more credible.

• Mobile Optimization — This refers to indexing your content page and website to optimize it for mobile devices.

Given that most users search using their phones, when your site is mobile-optimized, it improves audience engagement.

What Is Local SEO?

Now this one’s more focused. Local SEO is all about helping people near your business find you. 

Moreover, if someone types in “best Thai food near me,” and your restaurant shows up? That’s local SEO doing its thing.

• It’s for businesses that want locals to walk in, call, or book.
  
• Moreover, works with searches like “plumber in Brisbane” or “florist near me.”
  
• Also, helps your biz show up on Maps or in those top 3 spots on search.
  
• Moreover, you’ll need a Google Business Profile, some local reviews, consistent address and phone info (that’s your NAP), and a few local keywords.
  
• Also, bonus points if you’re listed in some local business directories too.
  

Key Factors Of Local SEO

Similarly, some of the key factors of local SEO include:

1. Google My Business Optimization — To optimize your business for the local audience, you need to set up and optimize the GMB profile.

Along with that, you need to list your business on Google Maps, so that it can be shown when people search for your store “near me”.

2. Local Keywords — Moreover, instead of optimizing your page with the global keywords, you need to optimize your website and content with the local keywords.

So, you can use various phrases like “restaurants near me” or “marketing agencies in Delhi” to make your business visible to the local audience. 

3. NAP Consistency — Apart from these, you need to have a consistent name, phone number, and address across all the digital platforms.

So, when people look for you on any of the platforms, they can find your page and consistent contact information.

Moreover, they can contact you and help you gain customers for your business.

Local Vs. Traditional Seo: What’s The Key Difference?

Moreover, they both want your site to get noticed, yeah—but they go about it differently.

Traditional SEO

• Who it reaches: Pretty much anyone searching, no matter where they are.
  
• What keywords look like: General stuff, not location-based.
  
• What matters: Moreover, site authority, page load time, good backlinks, mobile usability, solid info.
  

Local SEO 

• Who it reaches: People nearby, in your area.
  
• What keywords look like: Stuff tied to your place, like “accountant in Brisbane.”
  
• What matters: Moreover, all the usual SEO stuff plus distance from the searcher, local listings, reviews, and how well your Google Business Profile is set up.
  

Which SEO Strategy Should You Choose?

Depends on your digital marketing strategy and who you’re trying to reach. If you’re trying to get people near you to visit, call, or book, local SEO is what you need. 

However, if your audience is spread out, maybe you’re an online store or creator, general SEO is better.

Traditional SEO’s Your Go-To If:

• You ship all over or run an eCommerce store with no physical shop.
  
• Moreover, your business is online-only—no address, just a site or app.
  
• You’re reaching people globally—think blogger, coach, etc.
  

Local Seo Is Better When:

• You have an actual store or office where people can visit.
  
• Moreover, you want foot traffic or local appointments.
  
• You’re in a face-to-face industry—retail, home repairs, beauty, whatever.
  

Local vs. Traditional SEO: Finding The Right SEO For Your Business

Now that you have a complete idea of local vs. traditional SEO, you can choose the one that best suits your business goals. 

Some businesses? They need both. Moreover, maybe you’ve got a shop in Brisbane but sell online too. Or maybe you’re in a few cities. 

So, in that case, you’d mix general SEO with local SEO to hit both local and wider audiences. Anyway, once you get how they’re different, it’s easier to know what you need.

Also, yeah—if you’re ready to actually do something with local SEO, talk to Digital Marketing Brisbane. They know their stuff.