Everyone knows that the most important goal of a business is to generate more sales and revenue. Companies have been doing so for centuries. However, over time, the marketing scenario has changed drastically, since digital techniques have replaced the older and more traditional ways of advertising.

Therefore, a marketer needs to know the importance of on page SEO. This is important for any marketer in the 21st century since it allows you to rank your business web pages and generate more traffic and conversion on your website. Continue reading to find out more about on page SEO and how to implement it on your website. 

What Is On Page SEO?

What Is On Page SEO

So what is On-page SEO? It is the act of streamlining individual pages to rank higher and procure more prominent traffic in web indexes. On-page alludes to both the substance and HTML source code of a page that can be improved, rather than off-page SEO which alludes to links and other outer signs.

Elements Of On Page SEO

Elements Of On Page SEO

1. URL

  • Incorporate Catchphrases: Your keyword in your web page URL should assist both search engines and customers to get the content of the page.
  • Concentrate Towards The Left Of The URL: Place the keyword to the left of the web page URL as much as possible.
  • Utilize Searchable Words: Use searchable keywords in your web page URL instead of big words that are difficult to search with.
  • Use Simple Words In The URL: Ideally, your URL should be simple and short for Google and customers to understand. This makes it easier for Google to understand the content of the website, the higher will it be able to rank. Also, Google frequently shows the web page URLs in search engine rankings. The better Google and customers understand the reason behind your web page content, the more likely they will be to click on any of the search results.
  • Between Words In The URL, Use Dashes: Using hyphens between words makes the URL seem more understandable and distinguishable from others. For example, assuming that your web page content is dedicated to Intel computer processors, utilize the URL www.intelprocessors.com/intel-computer-processors.

2. Meta Descriptions

Meta descriptions are the most important on page SEO factors – especially page headings and titles. Each web page has its heading title that is displayed in search rankings. The meta description is a brief rundown of the website that is displayed below the title of indexed lists. Both are vital to assist clients to visit a page that they have searched for.

Title tags are one of the best on page SEO ranking factors, while meta descriptions are indirectly responsible for ranking your page.

Both the web page title and the content’s meta descriptions assume a huge role in whether a customer clicks on a link in the search results. If both the meta description and the title are catchy and understandable, it increases the Click Through Rate (CTR) – helping you generate more traffic.

However, Google changed its methods of handling titles and keywords in August 2021. Now, Google may or may not rework website titles in respect of other on-page elements, like the headings and anchor texts from link building. Although this change does not affect the rankings of a website that much, it can greatly affect the CTR.

How To Do On Page SEO?

How To Do On Page SEO

The first part of your on page SEO content should create a connection between your title and meta description.

  • Place your focus keyword close to the start of the title towards the left.
  • The title should be around 60 letters and numbers so that it fits in Google’s search results. WordPress plugins like Yoast will help you understand whether your meta descriptions and titles are lengthy or perfect.
  • Each page should have a unique title. Google should not get confused by thinking that you have copies of the same web page.
  • Structure the title and meta description with a clear and convincing tone that customers will want to click and enter.
  • Remember the focus keyword for your meta description. At the time when somebody searches the internet with that keyword, Google will include it amongst other ranking websites.
  • The meta description should be a maximum of 150 characters.
  • Make the meta description interesting so that people are compelled to click.

Benefits Of On Page SEO?

Benefits Of On Page SEO

You want to view your on page SEO system in a serious way assuming you need web search tools to remunerate you with page-one understanding. Furthermore, a ton has changed throughout the most recent twenty years. Even though Google takes a gander at catchphrases in your content, keyword stuffing quit working sometime in the past because it ruins client experience.

As the Google search calculation gets more refined, the client zeroed-in on-page SEO variables will be more significant. When done appropriately, on page SEO empowers web indexes to comprehend your content to rank the most important URLs for explicit inquiries. What’s more, clients will see the value in the association and clearness that an on page SEO checklist conveys.

Frequently Asked Questions (FAQ):

Q1. What Is On Page SEO And Off Page SEO?

On the page, SEO refers to using certain keywords to make a page rank. Off-page SEO refers to other actions outside your website that determine its ranking.

Q2. Which Is An Example Of On Page SEO?

An example of on page SEO would be the incorporation of keywords in your website page title, meta description, and content. 

Q3. How Do I Create Backlinks?

You can create backlinks by hyperlinking low-ranking pages to high-ranking pages.

Q4. Why Is On Page SEO?

On the page, SEO is important because it helps in generating more traffic and website niche authority.


On the page, SEO is one of the most important tools every marketer should make full use of in the modern marketing scenario. Since more and more people are using the internet to go and visit several websites to look for content and products that they require, it has become necessary for businesses to do the same too. This helps drastically in boosting the revenue and traffic of the website.

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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