The business world has seen a large influx of new entrants in every industry as more and more people want to have multiple sources of income or leave their 9 to 5. Therefore, you undoubtedly have a lot of competition no matter where you’re based.
Fortunately, the internet can be the most beneficial tool in your arsenal if you know how to use it right. These days, people are becoming millionaires with just a laptop, a good internet connection, and determination.
- 1 Here Are 7 Simple Steps To Grow Your Small Business Online
Here Are 7 Simple Steps To Grow Your Small Business Online
There is a simple rule that you can use to get your business booming online, be where your customers are and target them properly. With this in mind, use the following tips to grow your small business online.
1. Understand Your Target Audience
Before you start getting into websites, social media, and online directories, you need to understand your target consumer. If you don’t know your average customer well enough, you might be marketing the wrong way or in the wrong place. With that, you might end up wasting money.
Ideally, you can create an image of the average customer in your mind. This would include their age, income range, location, work interests, likes, preferred socials, and dislikes, among other things. With a complete view, you can create one brand and have a consistent image on all the platforms you use.
2. Pick a Good Web Hosting Service
A web hosting service is how you will have a website. Without web hosting, you can’t create or buy a website.
Web hosting services differ in a range of ways, which is why you need to choose the best one for your business website.
Each hosting offers various packages, with the cheapest one being able to handle a small number of visitors, give you less storage space, and offer limited functionality. On the other end, you can get the best website to run a big business with the most expensive packages.
Moreover, you need to check downtimes, security, customer support, speed, and reliability. With the best web host in Singapore, you can have a great website.
3. Get an Attractive Website
Building a website from scratch can be a very time-consuming and hectic task if you’re a beginner. To save time and focus on the actual business, you can hire a freelancing professional to make a website for you according to your specifications.
This way, you can benefit from having an experience of an expert without spending too much money or wasting any time.
Another option would be to buy a ready-made website. However, it’s highly unlikely that it will have everything you need. While it’s easier to make changes rather than build a site, you may still need the help of a professional.
With your website, you need to think about colors, logos, and designs the most. These three things that you pick here will determine your brand’s personality and give your business identity. If these match your customer base’s interests, you are golden.
4. Build an Email List
From the beginning, you need to have a way to catch visitors who leave without making a purchase or reaching out for a quote. If your website’s visitors don’t convert, you’re not benefiting. Also, you need a way to reach out to customers who have already bought from you or worked with you.
A great way to do this is by using email marketing. For instance, you can create an attractive pop-up with great copy to get visitors to share their emails with you. Then, even if they convert or not, you have a way to contact them.
Whether it’s about new products, or services, or reminding them they left something in their carts, you can reach out with automated emails to get conversions.
5. Utilize Social Media Platforms
Other than a great website, you need to have a social media presence. It’s undeniable that your customer base is on at least one social media platform. Therefore, you need to find out what platform they use.
If it’s only one, you can focus all your energy on it. Otherwise, you can start with an easier or more accessible platform.
The first thing about business social media accounts is engagement. Socials allow you to have human contact with your customers rather than just being a business entity.
For instance, you post about relatable problems and how your business solves those issues, you talk about the local sports team winning, or you share an event taking place that could benefit your followers.
6. Get Into Paid and Organic Marketing
When you look into digital marketing, you will find yourself in a sea full of things that can benefit your business. It can be overwhelming. To simplify, digital marketing can be classified into paid and organic types.
Organic digital marketing is a long-term strategy that takes time and effort. You will need to build a rapport in the online community, and use content marketing strategies to rank your web pages higher on the search engines. While it takes time to reach a certain level, it’s a long-lasting and long-term solution.
Paid advertising, on the other hand, is a short-term solution but a quick way to get in front of your target customer base. Also, you can use paid advertisements on a range of platforms to target your audience.
As long as you keep paying, your ads will keep running. However, you can set budgets and make your ads highly targeted to keep your ad expenses low.
With paid advertisements, you can use pay-per-click ads to rank high for your choice of keywords on the search engines. For social media platforms, you can create attractive videos and images to create ad campaigns. Also, you can use influencers and businesses that sell services or products that complement your own to reach more people.
7. Use Analytics to Make Informed Decisions
When you get into digital marketing, you will undoubtedly be running ads sooner or later because they have a lot of power. But, you will need to use analytics tools to understand how well your ads are performing in terms of leads and conversion.
Moreover, you will also need Google Analytics for your website. This will help you understand where your visitors are coming from, how many visitors you’re getting, and what they are doing on your website, among other things.