With the popularity of Pinterest skyrocketing every day, every blogger has the same question in their mind – how to use Pinterest for blogging?

This is an important consideration since it will allow you to increase your traffic by driving viewers from both your blogs and your Pinterest profile as well. Driving traffic from both directions is a surefire way to triple your traffic in no time!

Want to learn how to do so? Read this post till the end.

How To Use Pinterest For Blogging?

How To Use Pinterest For Blogging

If you wish to learn how to use Pinterest for blogging, then I have a plan for you. All you need to do is follow these tips and integrate Pinterest with your blog. Similar to understanding the effects of Google Ad Intelligence, you will soon see your blog traffic grow 3x!

1. Sign Up For A Business Account

To use Pinterest for blogging, your aim should be simple – generate income by driving traffic to your blogs. Therefore, the first step that you must take is to sign up for a Pinterest Business Account.

There are two ways to do this. You can either convert your existing account into a business account, or you can create a new Pinterest business account. Both these options are free to create and can be done in just a few simple steps!

You can start creating your Pinterest Business account by clicking on this link. Once you sign up, you can integrate your website with your Pinterest account. However, this integration will take a few minutes since Pinterest will verify your blog. Pinterest will send you an email after verifying and approving your blog.

Making a Pinterest Business account is essential for your blog because it gives you access to various features like:

  • Rich Pins: These are pins that allow you to provide more information than a standard pin. These are the best pins for blogs since it allows you to provide a better pin description. You can have different pins for different types of content like articles, apps, movies, products, and places. All of these pins will direct traffic to your blog through links that viewers can click on.
  • Pinterest Analytics: This performance analytics tool for Pinterest pins allows you to measure the performance of your pins. This includes key metrics like your click-through ratio, likes-to-views ratio, and other metrics helping you make better Pinterest strategies.
  • Open Graph: This tool allows you to validate your blog with Pinterest and even integrate your social media pages as well.

2. Create And Name A Board After Your Blog

After creating your Pinterest business account, the next step you need to take is creating a Pinterest board. A Pinterest board is your collection of pins – or posts. It’s crucial to come up with a board style since viewers will be able to see your pins from your boards. It’s important to do so before you ask why is Pinterest not working.

Therefore, it’s a good practice to name your board after your blog. In addition, you can also add the topic of your blog content as well. For example, this website Search Engine Magazine can have a Pinterest board called Blogging Guide Posts. By seeing this, viewers will know what exactly to expect from the pins of this blog.

If you want to focus on expanding your real estate social network, you must set up a relevant real estate blog and a pin board to drive traffic!

3. Brainstorm Pin Ideas

No matter what you do on Pinterest, all your effort to learn how to use Pinterest for blogging will go down the drain if you don’t know how to create a pin on Pinterest.

It’s necessary for you to create the perfect pin to get the most attention and engagement on Pinterest. According to the best Pinterest pinners, the best practices for creating the perfect pin for bloggers are:

  • It must be SEO Optimized: The first rule of driving traffic to your website or blog – from all sources – is to make it SEO optimized. Since the main draw of Pinterest lies in images, it also allows you to write a short description for it. This is where you must flex your SEO optimization skills by using appropriate and searchable Pinterest keywords related to your pin. This step is important if you want to have your pins appear on a Pinterest search.
  • Blog Branding is a must: When you post a pin, you must ensure that the image has your logo on it, preferably in a corner. Plus, you must ensure that the image and description match the overall vibe and tonality of your blog.
  • Descriptions must be creatively catchy: Since you have a space for writing a description, you must make the most of it. Ensure that it’s simple to understand, catchy, and engages views in the best way possible. Also, don’t forget to add a CTA (Call to Action) at the end of it to convince viewers to check out your blog and engage with the post.
  • High-quality images are a must: As I have stated previously, images are the central focus of Pinterest. Pin the best high-quality images to drive maximum traffic. In addition, pay attention to Pinterest’s recommended aspect ratio, which many pinners and bloggers fail to follow. 

Since each board on Pinterest relates to different topics, sticking with simply one board is not a great idea.

Similar to your blogs, branching out in the same niche is necessary. For example, if you have a tech blog, then you can create separate blogs and Pinterest boards for smartphones, laptops, computer parts, apps, games, AI, etc. Having various boards will give your audience more content to check out.

However, before you start categorizing different boards, ensure that you have done proper market research. It’s necessary to create content based on what the audience wants and understand how you can mix your wants with it.

5. Make Your Blog Pinnable

The final tip regarding how to use Pinterest for blogging in this post will be to make your blog pinnable. This means that all your blogs should have links to your Pinterest pins and vice versa. 

To do so, you must access the Widget Builder from the sidebar to the left of your Pinterest Business profile. If you have already integrated your blog into your Pinterest account, you will get the option to add a Pinterest button to your blog. 

Here, all you need to do is choose the button you want on your blog and enter your blog URL, pinned image, and your website code.


Learning how to use Pinterest for blogging by following the five tips that I have mentioned here is essential to increase your traffic to your blog. Therefore, follow these tips now and start pinning and blogging together!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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