Why Does CPM In Digital Marketing Matter So Much?
Sep 28, 2023
Ranking on Google…
After all, if you want to get the exposure you’re looking for, you must grab the attention of as many people as you can. And for that, ranking higher on the SERPs will be essential.
Now, that bodes the question of –
Fortunately, though, when it comes to ranking on Google or any other search engine, almost every type of blog goes through the same procedure. In this article, I’m going to explain that in five simple steps. So, keep reading till the end and tell me what you think!
If you are writing a law article, you have to be as accurate as you can. The crawlers of Google have become quite intelligent in recent years. So, even if you offer a single wrong data, it will punish you by ranking your article lower, even if it’s of a higher quality.
So, the first rule is to offer as much correct and updated information as you can. Once you are pretty much stuck on that, you will need to –
No matter what you are writing, your law article should be well-formatted from the get-go. It must have a proper H1 tag (which would be the title of the blog) and several H2 and H3 tags.
Besides, once you’re done writing your law article, you’ll have to organize an HTML list element as well. Then, use it as an anchor. This way, whenever people click on a point, they’ll get redirected to the point they want to read.
Finally, don’t forget to use a how-to schema in your article too. It’s a type of well-structured data that will inform the Google crawlers that your article is a list.
When searching for a query, Google showcases what it considers the best answer to the question. And it’s shown in a box at the top of the Google search result.
So, if you want to appear in this box, you will need to –
Internal linking can be beneficial for your article in more than one way if you do it correctly. To begin with, it’ll let Google know what your website or page is all about.
Secondly, it can establish a well-structured hierarchy for your website and help users navigate through the site easily. It can also contextualize the relationship between two different pages.
So, how do you strategize your internal linking strategy?
According to a top SEO service provider, Consultwebs SEO, you should always create a list of your important articles first. They must be ranked depending on their strategic importance.
Once you are done, you can start creating a topic cluster by identifying blogs associated with the related pages. This will establish the authority you are trying to build through linking.
Orphaned content, in short, is a page that doesn’t feature any internal contextual link from the website it’s residing in. The lack of linking makes it difficult for Google’s crawlers to find and rank it higher than usual. And that’s what’s affecting your traffic flow at the end of the day.
So, how do you find an orphaned blog?
Using a tool like Ahrefs or SEMrush can help you out quite a lot here. And after you have found out what you are looking for, try to create new articles so that you can link them to them.
Also, don’t forget to add some external links from government-organized websites too. These tend to have a higher DA and, thus, can make your website or blog look more credible.
Since 2018, Google has been focusing more and more on the quality of a blog than something or anything else. However, it doesn’t mean that the significance of the keywords has poofed out in the air. They are still important and thriving when it comes to SEO-oriented strategies.
So, how do you begin?
When it comes to keyword research, you should always start by finding what your clientele is searching for. Is it a question or a specific technical word they are confused about?
No matter what it is, pick up the query and turn it into an article. Adding the specific phrase at least 1% of the word count (10 times in a 1000-word blog) should do the trick.
However, that’s not where it ends. You have to optimize the article aesthetically too. And, that’s where the images become important for your presentation.
As you’re writing a law blog, it’s best to upload an infographic rather than providing something a little too generic. This will make it easier for the reader to understand the topic better.
And if the image is unique, Google might also rank your article based on that.
Finally, add alt texts on each and every image you have uploaded. It’ll make the job of Google’s crawlers much easier and get your article indexed in no time.
It will be easier for your blog to be “found” on the internet if you follow these tips closely. But remember, ranking your article on Google and maintaining the same place can be a pain if you stick to a single approach all the time.
Hence, it might be better for you to try out something else if you find your current strategy isn’t working. Hopefully, that’ll help you out.
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