The SEO industry is constantly changing, not just because of the search engines’ algorithm updates. Many other factors affect your rankings and how you’ve seen by the search engines, including social media and other websites.
SEO agencies must be aware of these changes to ensure they provide their clients with the best possible service.
Here are six ways SEO agencies can prepare for algorithm updates:
1. Adjusting Strategies
SEO agencies like Stratton Digital must be nimble to adjust their strategies when search engines update their algorithms. The first step is to keep abreast of the changes, and there are several ways to do this. Search engines provide information on algorithm updates, and several blogs and forums discuss the latest changes.
Once an SEO agency has a good understanding of the changes that are being made, it can then start to adjust its strategies accordingly. For example, if a search engine makes changes that favor mobile-friendly websites, the agency must ensure that all its clients’ websites are optimized for mobile.
Similarly, if a search engine is placing more emphasis on local search results, then agencies can adjust strategies to ensure that its clients’ websites appear prominently in local search results. By keeping up-to-date with the latest algorithm changes, SEO agencies can ensure that their clients’ websites stay one step ahead of the competition.
2. Monitoring Websites
Another way that SEO agencies can prepare for algorithm updates is by closely monitoring their clients’ websites. It involves using a variety of tools to track the website’s ranking in search results, as well as its traffic levels and engagement metrics.
By monitoring these metrics, SEO agencies can understand how the website performs in the search results. Agencies can use this information to change the website’s SEO strategy to improve its ranking.
Additionally, by monitoring the website’s metrics, SEO agencies can identify any issues affecting the website’s performance. For example, if the website’s traffic levels are dropping, the agency can investigate why and take steps to fix the issue.
3. Keeping Up-To-Date With Changes
SEO agencies should also monitor changes to the algorithms used by major search engines. By doing so, they can identify any changes that may impact their clients’ websites.
For example, if a new algorithm is released, the agency can check to see how it affects the website’s ranking. If the algorithm update results in a drop in the website’s ranking, the agency can take steps to fix the issue.
Additionally, by monitoring algorithm changes, SEO agencies can identify any new opportunities that may arise. For example, if a new algorithm is designed to promote mobile-friendly websites, the agency can optimize its clients’ websites for mobile.
4. Updating Content
One of the best ways to prepare for algorithm updates is to ensure that all the website’s content is up-to-date. It means regularly publishing new blog posts, infographics, and other types of content.
It’s also essential to ensure that existing content is kept up-to-date. For example, if an article was published a few years ago, it may no longer be accurate. In this case, the agency should update or remove the article from the website.
By keeping the website’s content up-to-date, SEO agencies can ensure that it provides value to visitors. It will help to improve the website’s ranking in the search results and keep traffic levels high.
5. Studying Competitors
SEO agencies should also keep an eye on their clients’ competitors. It involves studying their SEO strategies and understanding how they can achieve good results in the search results.
By understanding what their competitors are doing, SEO agencies can change their strategies to stay one step ahead. For example, the agency can do the same if a competitor uses a particular keyword in its title and meta description.
Additionally, by studying their competitors, SEO agencies can identify weaknesses they can exploit. For example, if a competitor’s website is not mobile-friendly, the agency can ensure that its clients’ websites are optimized for mobile.
6. Building Links
Finally, SEO agencies can prepare algorithm updates by building links to their clients’ websites. It involves using various methods to promote the website and get it listed in as many directories and search engines as possible.
By building links to the website, SEO agencies can ensure that the website is getting the exposure it needs. Additionally, by building links to the website, SEO agencies can also improve the website’s ranking in the search results.
SEO agencies can prepare for algorithm updates by monitoring the website’s metrics, checking the website’s ranking regularly, updating the content on the website, studying the competition, and building links to the website. By taking these steps, SEO agencies can ensure that their client’s websites are always prepared for changes in the search results.