Why SEO is Critical for Hotel Success in 2024
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SEO funnel—the name itself sounds very fancy. But do you know what it is? It describes the online shopping journey of a person who started by visiting your website.
An SEO funnel can help you guide your visitors through your website. In terms of organic traffic conversions, it is critical.
I have seen many marketing experts talking about the SEO funnel and how important it is for them to increase website visitors and sales.
In this article, I will introduce you to the world of SEO funnels, help you understand the concept, and explain why it is important for your SEO planning.
The concept of an SEO funnel mainly describes the journey of taking someone to your website.
Just like the real-life funnel, it starts through a broader part at the top and then narrows down at the bottom.
At the very beginning, people start to notice your website. As the journey continues and the funnel begins to narrow down, you can see some of the visitors leaving, and a few have reached the bottom of the funnel.
This is where you take significant action to turn them into loyal customers, making them purchase your products or subscribe to your services.
In the world of SEO, the entire journey from discovering something to taking action becomes crucial. If you can master the SEO funnel, you can easily increase the number of visitors and sales.
The SEO funnel is more than just attracting visitors to your website. It also plays a huge role in turning your visitors into loyal customers.
Have you heard about TOFU, MOFU and BOFU? No, these are not some flavorless food products from soybeans or any island.
These are associated with the SEO funnel. This section will discuss these funnel components and explain each layer to help readers better understand it.
The TOFU, or top-of-funnel SEO, is the very first layer of an entire SEO funnel. For some reason, the SEO funnel is always considered a whole, delicious meal, and the TOFU is regarded as the appetizer.
Your main aim here is not to make a sale. But in this layer, you let the customer know about your existence. It’s more like, “Hey there! Just so you know, we are here, and we have something that you might like.”
TOFU is seeing someone known in a crowd, and you wave at them to let them know that you are in the same room.
Do you know that backlinking and TOFU share a great bond for their friendship? They are like your favorite cousin who will always make sure to support you with a full heart—mostly, famous websites with high authority link back to your site.
As a result, it improves the reputation of your website. Think of it this way! The high authority websites basically say that your website is good and authentic. Cool right?
The second layer is MOFU, or middle-of-funnel SEO, which considers consumers’ buying decisions. When customers start to think about whether they really want a specific product or service, they might ask, “Do I really want this?”
That’s it! That’s the exact point where you have to trigger. You start persuading them and convincing them that they really need the products or services.
Offer them a genuine email about the discounts and offers. This way, you can notify them about your existence.
Imagine walking into a clothing store and seeing clothes everywhere. Nothing is kept orderly. In short, it’s messy. You immediately lose interest in even buying a single piece of clothing.
Keeping a neat and clean service can help customers feel welcomed. This is where the landing page works like magic. A clean and well-organized landing page can help attract visitors.
It helps make the visitors feel welcome and helps them get a step closer.
This is the step where magic mainly happens. BOFU, or bottom-of-funnel SEO, is like the bottom of the SEO funnel. In this stage, you can turn your potential leads into loyal customers.
It’s more like they are almost ready to purchase or repeat their purchase, and you give them a nudge.
You can consider offering e-books, product descriptions through infographics, and even a cheat sheet. Try to persuade them to say, “Yes! This is what’s missing in my life!”
Once you succeed in guiding them properly, you can easily turn them into loyal customers.
Here are the steps that you can follow to create an SEO funnel for an effective SEO.
So, keep up your SEO research based on each segment. This way, you can easily avoid the subtle differences.
Then, you can categorize the queries under informational, navigational, transactional, and commercial queries and put everything out on a Google sheet.
You can also use SEO tools like SEMrush. These tools help you to understand where you need to take action. You can also create an SEO funnel for your profitability.
Once you have the idea, create your own blueprint for the keywords you are using or the topics you are writing about.
In conclusion, the SEO funnel is more like a plan for your online success. You start by engaging your customers, prioritizing their interests and eventually guiding them to further conversion.
Mastering this can help you to turn your visitors into loyal customers. The process may take you a little time, but the results are rewarding. So, take your time, plan everything accordingly and in no time you will achieve higher ranking, business growth and better website visibility.
Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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