Is your business among the 30 percent of small enterprises that have an SEO strategy?
At a time when over 80 percent of all online experiences are starting with a search engine, online visibility is crucial to the success of any business. But is your SEO strategy really delivering the results you’re looking for?
If you’re anything like most small businesses owners who are handling their SEO, you’re probably making some SEO mistakes. Having a mistake-ridden SEO strategy is just as bad as not having an SEO strategy at all.
To help you achieve good SEO results, we’re fleshing out some of the common SEO mistakes and what you can do to avoid them.
Let’s dig in!
Website Design Mistakes
Your business website is the heart of your SEO strategy. Design is a stand-out aspect during the development of any website.
Is your website’s design working against your SEO efforts? There are a couple of website design elements that can harm your SEO. For instance, if your website design isn’t responsive – unable to load and render properly on various devices – you’re making a major SEO mistake.
A responsive design ensures your website can load on desktops just as well as it can load on mobile devices.
A simple, clean (minimalistic) design also goes a long way. This aesthetic element might not have an impact on SEO on its own, but it impacts user experience. If a user finds the design friendly and fluid, they’re more likely to stay on the website longer and navigate to other pages, which helps keep the bounce rate low.
Is your website taking longer than 3 seconds to load? If yes, your visitors aren’t waiting for it to load fully. This is probably why your bounce rate is high, and a high bounce rate is bad for SEO.
Content is the cornerstone of any SEO strategy. But are you creating content that’s standing in the way of your SEO efforts?
There are a number of content mistakes you could be making. If you’re creating thin content – short articles that don’t really offer helpful information – you aren’t doing your SEO strategy any favors. Search engines have a preference for longer content. Readers love it too, and the more they spend time on your blog, the more search engines think you’re a subject-matter expert.
Another common content mistake is duplicate content.
When you’re creating a lot of content, it’s hard to stay on top of all the topics you’ve covered. Unfortunately, this means you may end up creating duplicate content. Search engines don’t want to present different pages (but belonging to the same website) that have similar content to users.
You might think that a search engine would just choose one of those pages, but you’d be wrong. They will not recommend any of the pages and can even penalize your website.
An effective way to overcome content mistakes is to outsource content creation to an SEO agency. Check out this website to learn more about what an agency can bring to your small business.
Avoid These Common SEO Mistakes
SEO can elevate your business, but only if you do it right. Doing it right means avoiding SEO mistakes, like the ones fleshed out above.
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