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Optimizing websites or their pages for search engines has been called unpromising by experts in other traffic-generating professions for almost a decade. It’s meant in terms of learning the search engine’s algorithms.
Algorithms have learned to rank content even without keyword occurrences and pay attention to the author’s expertise (confirmed), the social activity of the brand itself, and its users (reviews).
Still, SEO is promising and remains one of the best sources of quality leads for any business. So, optimizing your website, app, and/or channel is essential. So, together with the Dijust Development team, we have gathered the top 10 SEO trends for 2024:
In fact, the desktop version of the site is becoming an anachronism. It is often actively used only in the B2B segment, although for 2024, it is a must-have.
An intuitive website interface is already commonplace. Menu sandwiches, accordions, breadcrumb navigation – we do not invent complicated ways for the user so that they remain satisfied.
Video has become an integral part of textual content. It’s easier to find your user who can get information “in the background” rather than paying full attention to exploring your content.
That’s it. Now, it is definitely not enough to be able to write and add keywords to the text. A scientific, medical, or legal text can rank higher if a specialist writes it. Preferably, they should be confirmed experts on the topic — with profiles in professional social networks (like Linkedin and/or Reddit), solid field experience, and trust among other experts (or at least references to such people).
In fact, this factor directly depends on the previous four. It’s a mix of your site’s ability to retain the user with content, usability, topic illustration, and expert conclusions.
Forget about the percentage of keywords in the text since search engine algorithms learn from user queries, context, relevant texts, questions, and answers from both ordinary users and experts. The search engine now offers a solution to the user’s problem instead of over-spammed text. This is our guess as to how it should work.
Artificial intelligence could revolutionize SEO, but not on the search engine side, as in the case of Bing and its smart learning search. Creating both textual and graphic/video content with AI is now a reality. Of course, search engine algorithms (probably not yet) can distinguish between machine-generated text and human-written text. However, it is already possible to generate texts with add-ons like Jasper. Such texts will meet all the basic requirements of the search engine and will be highly ranked because AI will consider all the recommendations from Google and Bing in creating and structuring text. The AI battle.
It is a type of search with a steadily increasing percentage. Are you driving? Hands full? Too lazy to tap on the screen? Just tell the search engine what you are looking for and specify what you need to do — display information, play video, or route. Here, it is necessary to understand that people are more relaxed in communication, and voice queries will be wider and less specific; this should be considered in the content, adding near-thematic blocks.
Usually, the first position in the search engine is 75–85% of all search traffic for a query (65% provided are contextual ads above the first position). However, now you have a chance to get more traffic (up about 5–8%) by using Featured Snippets. In essence, this is a complete answer to the user’s question without going to the site with highlighting the required actual words or phrases. In this case, a snippet takes up three times more space than a regular snippet, increasing CTR by 5–8%.
User focus is proclaimed as a core principle of a search engine. In the virtual world, website accessibility can add pluses to your site in ranking — just like inclusivity in the real world. Today, we recommend using things like a font size sweeper for reading, built-in device features (like “Easy Read” on the iPhone), font sizes, text voicing, turning sound into text, and so on.
Basically, the conclusions from SEO Trends 2023 and predictions for 2024 are standard — to rank in a search engine, content must be of high quality and have a recognizable and quotable author or group of authors. Then — accessibility, which is intertwined with the technical capabilities of the site or application — that is, simply the more you care about the end user of your product — the higher the chances of the product ranking better than similar products, but without special features, says Founder of Dijust Development Andrii Zhurylo.
Also very important is the choice of platform, frameworks, implementation of microdata-markup, AMP-versions, and cross-platform applications — the more you work for your product, the more it brings traffic and profit. At Dijust Development, we use Google and Bing guidelines and several of our developments when launching any website to make it as search-engine-friendly as possible.
Hence, there is no SEO secret here — both Google and Bing are essentially ranking not the lucky ones who have calculated word percentages but those who have been able to make content more interesting, accessible, easier, authoritative, and credible content. Design it in a quick shell on something modern to hit the page speed. web.dev metrics.