Facing a lot of competition in the car rental business? Car rentals have expanded in the past decade to include private car rentals, shared rides, and many other forms of travel in a car that is rented. Because of this, your car rental agency must adapt to shifting patterns and overcome the new competitors who drive onto the scene. How can you affect change that wins new and returning customers? Will car renters respond to your efforts in using typical marketing strategies? This is the perfect time to drive more business to your car rental agency with SEO as the answer. Let’s open the door to search engine optimization (SEO) as one of the most effective tools available for capturing interest, along with sales, from potential customers. Let’s get started:

What is SEO?

Before you can fully utilize SEO, you probably should know what it is, right? The short explanation is: SEO is the art and science of getting web pages to rank higher in search engines such as Google, Bing, and Yahoo. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

SEO is a key part of today’s marketing strategies because searching on the internet is one of the primary ways users navigate the web. For example, do you have any ideas on what to look for in van leasing Swiss Vans? The first thing you will do is search based on the van’s functions. Most, if not all, car renters are searching for rental agencies, comparing rates, and reading about any special discounts or amenities offered. For your car rental agency to beat everyone else to the finish line, you’ll need to get your SEO in top condition. You’ll also want to have a complete business plan in place. If you don’t yet have one, use this car rental business plan to kick it into high gear.

Let’s examine various ways you can drive more business to your car rental company using SEO:

1. Give Your Website A Tune-Up

When SEO delivers potential car renters to your website, the goal is to encourage those renters to book a car. If customers are visiting, but not booking cars, your website needs a tune-up:

• Check your website: is it easy to navigate with an easily-identifiable menu? All of the necessary titles should be included: Home, Search, About Us, Dates, Rates, etc.
• Ensure the links are working and relevant. If web pages are moved or changed, test the URLs and redirect, as needed.
• Link relevant pages together, which forms a smooth internal structure for movement between pages.
• Place callouts on your homepage that lead to the frequently-visited pages of the website, ensuring car renters won’t get lost along the way.

2. Start Your Keyword Search Engine

Potential customers may not know what they want when they first open your website; however, they will respond to images and words that entice their interest. Consider every element of your home page to determine if it’s attractive, relevant, and correctly conveys the message you want your customers to view. Placing an exotic car in a scenic location may attract some visitors while showing a van with luggage space and seating will attract others. Remember to consider the full spectrum of customers you may reach. In addition, consider the following ways to kick your search engine to better performance:

• Look for keywords that can be used to attract additional visitors through a search engine.
• Be specific rather than general when adding keywords or key phrases.
• Include the relevant keywords on the meta title page, meta description page, and text headings page.
• Avoid overusing the same keywords throughout. Change them up; make them interesting for viewers.
• Analyze Google, Bing, Yahoo, etc. to check out algorithms, ensuring that your strategies fit the algorithms of each.

3. Get Your Website In Gear

• Place the page headings with the keywords you’ve selected.
• Check meta titles, meta descriptions, and URLs.
• Improve your page-loading speed.
• Position authoritative backlinks to point car renters in your direction.
• Check out your website security and SSL certificates.
• Replace any images that show outdated images of cars, luggage, airports, etc.
• Revise text size or fonts to refresh and update, as needed. Avoid outdated font styles.

4. Drive Traffic Straight To Your Car Rental Agency

• Track conversions and analyze results.
• Use free Google places to increase traffic: Google Maps, Google Place, Google Plus, etc.
• Pay attention to Google reviews (and all others) and respond to every review.
• Check signals (correct agency address, phone number, pick-up/drop-off information, etc)
• Ensure the online booking engine is running smoothly and the “Pay” and “Book Now” buttons are working well.
• Fix any broken links or misdirected links that will cause drop-offs or disconnects.

Use compelling SEO to drive traffic (and your new customers) directly to your car rental agency. After revising and reworking your website, we know they’ll enjoy the ride.

Additionals:

• 7 Effective B2B SEO Trends To Try
• 5 of the Best SEO Strategies for Businesses
• What Is Seo Quake? Features, Pros-Cons, Extension, Reviews