What report shows the percent of site traffic that visited previously?

The question is one of the most common questions found in SEO tests. Furthermore, it mainly comes with four options. These are Sales performance report, frequency and recency report, new vs returning visitor report, and referrals report.

The answer to this question is: “New vs Returning” visitor report. This report allows you to analyze the usability of your website. On the other hand, you will be able to check the percentage of visitors that are returning to your business website. It shows the efficiency of your website. In this article, we will discuss the reports that are used to track visitors, especially the new vs returning visitor report in Google Analytics.

What Report Shows The Percent Of Site Traffic That Visited Previously?

If you run a website, it is crucial for you to know the number of times your viewers are returning to your website. This is because it is a crucial metric that you must track to check the growth of your website. If you want to check the percentage of traffic on your website, you have previously visited the site, and you will need to check the ‘New vs Returning visitor’ report on Google Analytics.

Once your track this metric on Google Analytics, you will get useful insights related you your website. Furthermore, you will be able to find out the efficiency of your marketing efforts, as well as your target audience’s loyalty to your business and their engagement.

Read More: What Is Not Considered A “Source” In Google Analytics By Default?

Steps To Follow To Track Returning Visitors To Your Website

The following are the steps that you will need to follow if you want to access the ‘New vs Returning visitor’ report:

Step 1: Open a browser, and sign in to your Google Analytics account with your username and password.

Step 2: Click on the website that you want to view the traffic for.

Step 3: On the left-hand menu section, click on the “Audience” option.

Step 4: Under the “Audience” subsection, click on the “Behavior” option.

Step 5: Under the “Behavior” option, you will see types of reports. Click on the “New vs Returning.”

Job Of The ‘New vs Returning’ Visitor Report

The New vs Returning visitor report will help to get an idea of the number of new visitors on your website and the number of returning visitors by comparing them with each other. Once you select a date range in the section of the report, you will get a comparison of the percentage of new visitors vs returning visitors.

On this report section, at the top of the page, you will find a date range selector. You can make use of this tool to view the date as per a particular range of time. Apart from that, if you use the default setting, you can see a comparison of the data for the last thirty days.

Moreover, it is also important for you to note that this returning visitor report tool will only help you to get a count of the visitors who have already visited your site and accepted the website cookies on their browsers. Once a visitor to your website has allowed cookies or is using a different browser or device, Google will identify that visitor as a new visitor, although the visitor has already visited your site before.

Why You Need To Track Returning Visitors? – Advantages

The following are the major advantages that you will benefit from once you start using the New vs Returning visitor report to track your returning visitors:

• You will be able to examine the quality of your website content effectively (textual, images, infographics, and video).
• You will be able to get more room for improvement of your website.
• There will be more options for you to gauge the strategies of your website more effectively.
• Due to better traffic to your website, there will be an increased amount of revenue generated from it.
• You will be able to gain more insight from your target viewers, as well as their browsing habits. Furthermore, you will also get a better idea of their online behaviors and preferences.
• You will be able to enhance your conversions and engagements after you take action by examining each report regarding your website’s performance.

Other Major Types Of Report To Track Visitors To The Website

Apart from the New vs Returning visitor report, there are also a few other reports that you will get in Google Analytics, which you can use to check the online behavior of your returning visitors. These reports are described below:

1. Frequency And Recency Report

If you want to know the number of times your visitors returned to your website within a particular period of time, then you will need to use the “Frequency and Recency” report. Furthermore, you will also get a better idea of the length spent by the visitors between their visits to your website. Hence, you will get to know how frequently your target viewers visit your website and what you can do to improve this frequency.

2. Engagement Report

The “Engagement Report” on Google Analytics will give you a better idea of how many average numbers of pages your viewers viewed and what is the average length of time your viewers spent on the site. You can get data for both your new and returning visitors. Hence, you will be able to measure the effectiveness of the efforts of your marketing and will also be able to find better opportunities.

Read More: When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

Summing Up

The answer to the question, “What report shows the percent of site traffic that visited previously?” is the New vs Returning visitor report. With the help of the report, you will be able to get a comparison of the percentage of new visitors on your website to the percentage of returning visitors. Apart from that, there are also other reports like Frequency & Regency Report and Engagement Report, which you can effectively use to check or track the viewers on your website. Do you know more about any other advantages of these reports? Share with us in the comment section below.

Read Also:

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