Question: what scope levels available for dimensions and metrics?

Options –

• Hit-level, session-level, product-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope

Answer: Hit-level, session-level, product-level, or user-level scope

In this article, I have answered the question mentioned above. Please go through it to have a clear understanding of the topic. 

What Scope Levels Available For Dimensions And Metrics?  

The correct answer to this question is – the first option. The Scope determines the hits associated with a specific custom dimension value. The scopes have different levels, such as – hit, product, session, and user.

Here is an elaborate explanation –

• Product: value applied for the product which it has been set for.
• Hits: Single Hits get value applied to them.
• Sessions: all the hits within a single session get values applied to them.
• User: all the hits in the current and the future sessions get values applied to them until the values are different or the custom dimension is inactive.

The scope is one of many configuration values of the Custom Dimensions and the metrics. It specifies the data to which metrics or custom dimensions will be applied. Here is more about the scope –

What is Scope?  

The Scope is one of the key configuration values of the Custom Dimensions and the metrics. It defines the character of each of the dimensions and metrics. Each of the dimensions and metrics is limited to only one scope (they can have only one scope.) Google Analytics data is organized into four different types of scope –

1. User Data
2. Session Data
3. Hit Data
4. Product Data (e-commerce)

Read More: Pros And Cons Of Google Analytics

Hit Level   

A hit means any single action done on the website. These actions can be page-view or an event that happens when a video is watched or a pdf gets downloaded. These hits also have products associated with them.

Session Level 

While a hit is an action, a session includes a time frame with that action. A session is defined using the number of hits done within a specific time frame. It could be a person’s action during a single browsing session or the pages they load and the files they save. All of these actions are included within a session.

User Level 

Users are a crucial part of previous and future web behaviors. Google Analytics stores client IDs for each and every user that visits the website. The GA can track all the session times spent on a website and connect it to the client ID of a specific user. The Client ID is a value generated from the Google Analytics tracking code. This ID is stored in a cookie in the web browser of the users. You should understand the users are cookies, not people.

The cookies are connected to the web browser or a device. So, if a person uses a  different web browser on a different device, it will generate two different users. Users consist of one or more sessions, and sessions consist of hits. The hits can be connected to more than one product.

Product Level   

This suggests that metrics and dimensions apply to a specific product in the settings of the eCommerce platform. An example of this can be the product name dimension. It tells us the name of a specific product that the visitors purchased or viewed during a particular session.

What Is The Difference Between Dimension Metrics And Custom In GA?  

It is pivotal to know the difference between dimension and metric in GA. Here is an elaborate description of the two –

In Google Analytics, Dimensions are used for describing data in Google Analytics. For instance, a dimension might be a single hit or a page URL. On the other hand, the metric would be the Total Pageview for that URL. dimensions supply context for the metrics and help to improve our understanding of them.

However, we should also know that all the metrics need association with a dimension. An example of this is the user metric. It simply measures how many unique visits a website had. Although it does not give us any contextual information, it can still help us understand website traffic.  Certification in Google Analytics requires a good understanding of both metrics and dimensions.

Read More: Your Small Business Guide to Google Analytics (Info-graphic)

Frequently Asked Questions ! (FAQs):

I hope that you have found the answer to your question. However, here are some questions and answers. You may find them helpful.

Bottom Line   

What scope levels available for dimensions and metrics? The answer is – Hit-level, session-level, product-level, or user-level scope. Once you go through this article, the answer to these questions should be clear to you. However, if you have any further queries, you can ask us in the comment below. We will answer your question as soon as possible.

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