Question: When will google analytics be unable to identify sessions from the same user by default?

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• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

Answer: When the sessions happen in different browsers on the same device

Google Analytics can identify the sessions a user has spent on a website. Google Analytics users can use the session and other valuable information to monitor the performance of a website.

It has a feature called user identification that allows the analytics users to identify the sessions from the same user. Google Analytics has this feature as default. But google analytics might also be unable to track the session from the same user as a default feature.

If you have confusion about how Google Analytics tracks users’ sessions, you may take a look at the

Explanation: When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

Google Analytics cannot track the user session if the internet user uses a different browser or a different device. This happens due to Google’s process of using cookies for tracking user sessions. Cookies are small text files stored in the user’s browsers; google uses this data to track the user’s activities on the web browsers.

However, there are things that disrupt Google Analytics’ process of tracking the user session. Here are a few conditions which prevent Google from tracking users’ sessions and activity on Google.

Read More: What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?

Blocking Or Deleting Cookies

The use of privacy-enhancing extensions and tools is increasing. People use different ad blockers to block cookies. Deleting cookies or blocking prevents g google from tracking the web browser activities on a user’s device. Google Analytics cannot track the user session of internet users when they use an ad blocker to block cookies or delete them on purpose.

Private Browsing Or Incognito Mode

Another thing that will disrupt google analytics’ process of tracking user sessions is private browsing or incognito mode. Both incognito mode and private browning are user privacy features allowing them to keep their session hidden on Google. These settings allow them not to store cookies or histories. Because of this, Google Analytics cannot track the user session on users’ devices.

IoT Devices And Voice Assist

The rise of IoT devices and voice assist has changed how users communicate twitch the browsers. The rise of these processes and devices interrupts the traditional use of cookies to track users’ sessions. Also, users might use different devices to use the browsers – that is also interrupted by Google’s process to store and use cookies to track the user’s sessions.

Google’s Policy Updates

Google’s privacy policies are always evolving, and they might change and affect Google Analytics’ process of tracking user sessions on Google.

How To Make Better User Identification Using Google Analytics? 

However, there might be challenges. Google Analytics users can use different methods to overcome these challenges and make better user identification. Here are some processes that may help –

Use User-ID Feature

If you want to overcome the difficulties and get an accurate user session, you can use the User-ID Feature. This feature will require you to set up the process with additional work. The additional configuration is worth doing since it will help you track user sessions even when the users have ad blockers, or they delete the cookies.

Use Cross-Device Tracking

Another extra method you can use is to implement the cross-device tracking option. This method uses device fingerprints, browser fingerprints, and third-party cookies.

Use Server-Side Tracking

There are more alternatives to overcoming the challenges of identifying users. One of them is using server-side tracking. In this case, the tracking code needs to be executed on the server side, not on the user side. This is an effective way of tracking the users who usually block or delete cookies on their browsers.

Alternative Tracking Methods

Google analytics users can also use different alternative tracking methods like using session replay, log-file analysis, or heat maps.

Track Google’s Policy Changes 

Google frequently keeps changing its tracking and data privacy policies. Keeping an eye on these changes will help you adjust to them and track users’ sessions accordingly. You can personalize your usage of Google analytics according to these changes.

Transparency About Data Privacy And Collection

It is good to stay transparent about the data you collect from the users and how you use it. It is a way of increasing trust among your users and collecting data on their user sessions.

Read More: What Scope Levels Available For Dimensions And Metrics?

Frequently Asked Questions! (FAQs):

I hope that you have found the answer to your queries. However, here are some questions and answers you might want to read –

Bottom Line

Currently, Google Analytics has the capability to track user data and their session by default. However, due to the increasing use of ad blockers and privacy settings, this capability might get hindered. However, I hope you have found the right answer to your question, which is – When will google analytics be unable to identify sessions from the same user by default? However, if you have any further queries, you can ask them in the comment section. We will be sure to check them and answer as soon as we can.

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