The Future Of SEO: Latest SEO Trends In 2024
Feb 29, 2024
When it comes to doing business, collaboration is the key to success, and digital marketing is no exception. Yes, the individual effort can be powerful; but surrounding yourself with serious talent and sharing a singular goal is how lands are conquered and empires are forged!
In this article, we’re going to focus specifically on the deadly combination that creatives and tech heads make in the world of digital marketing.
What is technical SEO? Think of the technical experts who work behind the scenes in digital marketing as shipwrights. They labor away, conjuring up new schematics and through trial and error, construct magnificent, sea-worthy ships capable of circumnavigating the earth with ease.
Sounds awesome, right?
Well, what good are these beautiful ships—these marvels of human ingenuity—if they have no one to guide them? All the technical effort that went into designing and constructing those ships will go to waste if they sail off aimlessly into the blue, absent any real plan of action.
Yes, there is always the miraculous possibility that by some wild turn of fate, the ship may chance upon undiscovered lands with untold riches. However, the reality is, the ship is bound to end up at the bottom of an unforgiving ocean.
On the other hand, when you fill that ship with a capable crew, a determined captain, and a single purpose; there’s no limit to what can be achieved.
The fun part? There are countless analogies that can be used in this situation: a gun without ammunition, exercise without a balanced diet, or diffusers without essential oils. They’re all practically useless without the other.
This is why technical SEO experts and creative minds work so wonderfully together. Here’s what it looks like in reality…
A technically sound website looks like this:
o Correcting status code errors
o Optimising robot.txt
o Proper site indexing
o Purposeful title tags and meta descriptions
o People-first ‘SEO-optimised’ content
o Regularly fixing broken links
o Submitted XML sitemap.
o Customer lifetime value
o Efficiency of content
o Average engagement time
o Conversion rates
o Search accuracy
o Brand visibility
o New & returning website visitors
o Average time spent on site per user
o Revenue per average position.
A creative content marketing strategy looks like this:
Knowing your precise target audience: who needs your products and/or services?
Develop a perfect consumer profile and speak to them.
With all of this knowledge combined, and talented creatives to fill in the gaps, you will be a force to be reckoned with online!
There are a number of things you may have noticed both technical SEO and content creation have in common: research, intention, and precision.
When you have both aspects of SEO locked down, there’s no limit to what your brand and business can achieve!
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