Have you noticed how shopping online has become a total beast? It hasn’t destroyed traditional retail stores but is huge in the US. In Colorado, things are especially popping. Online businesses have scored almost $2.5 billion in funding this year, 2023! That brings the total number of e-commerce companies in the state to 373.

It only means one thing: the shopper’s attention is split between hundreds of different businesses.

That’s right; the competition is fierce! To make your mark, you’ve to offer something exceptional.

So, if you’re in Colorado and ready to distinguish your Edgewater business from the competition, here are some digital marketing tips that a serious marketer must know about:

Important details about 7 Digital Marketing Tips

1. Update Your Website

Do you know what’s worse than a website that looks like it was designed in the 90s? A website that hasn’t been updated since the 90s! If you want people to take your business seriously, keep your website fresh and up-to-date. It includes adding new content regularly and sprucing up the design periodically. With a clean website, you can attract more customers to your business.

You must also ensure your website maintenance is on-point. It means checking the website for broken images and links. Moreover, your website must be fast and responsive.

The good part is you don’t have to do it yourself. You can work with a web developer in Edgewater to optimize your website and ensure it looks modern and professional. They can also add a few new elements, like live chat or a product showcase, to help you engage with customers and drive conversions.

2. Make The Website Mobile-Friendly (ASAP)

We live in a world where everyone is glued to their phones like they’re extensions of their hands. And if your website doesn’t look good on those little screens, you’re in trouble. Nobody wants to pinch and zoom to read your content or play whack-a-mole with your tiny buttons. So, ensure your website is responsive and adjusts to different screen sizes.

Also, please optimize your images. Waiting for the site to load can be a nightmare. We are talking about 0-2 seconds of load time!

3. Create A Social Media Presence

Social media is your best friend when it comes to digital marketing. It’s where all your customers hang out. So, find the best platform for you and get on it.

Facebook is amazing with B2C businesses, especially if you plan to use retargeting ads. Instagram and Twitter are effective for showing off your brand personality with creative visuals. LinkedIn is perfect for B2B businesses that want to build relationships and drive leads. And, of course, TikTok is the new kid on the block that you can use to engage with Gen Z. So, show off your brand, connect with customers, and create a buzz around your products or services.

4. Use SEO To Your Advantage

SEO, or search engine optimization, can help your business climb the ranks on Google. All you have to do is use the right keywords in your content, and Google will help you get discovered.

But SEO is more than just writing content with the right words. You must also ensure your website is optimized for search engines. It means ensuring your images are properly compressed, site speed is top-notch, internal links are in place, and you have a sitemap.

If you’re not tech-savvy, you can always hire an SEO expert or agency to handle this. They will also help you track your progress to see how far you’ve come. Plus, they can also help with content marketing and social media campaigns.

5. Automate Your Tasks

Are you tired of manually responding to every email? Or scheduling social media posts one by one? Lucky for you, there are automation tools that can help you with all of your digital marketing tasks.

You can use a customer relationship management (CRM) system to streamline customer interactions and build better relationships. For instance, when a customer buys a product or signs up for your email list, you can use the CRM to send automated emails at predetermined times.

You can also automate lead flow. It means you can create custom workflows, like sending emails with discounts and offers to customers who haven’t purchased in a while. And if they still don’t buy, you can follow up with targeted ads. Automating your tasks will save you time and money in the long run.

6. Use Tools For Digital Sales

As a marketer, your ultimate goal is to drive sales and increase brand loyalty. To do that, you need to get creative with your strategies. One way is by using digital sales tools.

Here are a few things these tools help you with:

• You can use online chatbots to engage with customers, answer their questions, and provide support 24/7.
• You can also use customer reviews and ratings to help you understand what your customers want.
• You can add a gamification layer with loyalty programs or rewards to incentivize customers.
• You can run campaigns on social media to boost engagement and drive more sales.
• Appointment and scheduling tools can help you book or schedule customer meetings.

However, it’s important to remember that digital sales tools will only be effective if your audience knows about your product or service. So, ensure you’re marketing your business actively and regularly on different platforms.

7. Create Self Service Options

Instant gratification is vital in the digital world. In other words, customers expect quick and easy solutions to their problems.

That’s why it’s crucial to create self-service options for your customers. For instance, you can create a knowledge base with frequently asked questions (FAQs) and answers so customers can get help without contacting customer service.

You can also create a support portal for customers to track their tickets and submit new ones.

Final Thoughts

These are just some digital marketing tips every marketer must know about. Ultimately, your success depends on having the right mix of strategies, platforms, and tools that work best for you. So, experiment to see what drives the best results for your business.

Bonus Tip: Understand your audience’s likes and quickly respond to their needs. It will help you build a strong relationship with them and keep them coming back for more.

Read Also:

• SEO Tips For Your Small Business Website
• On-Page SEO Checklist For Higher Rankings
• How To Use Digital Marketing to Build a Strong Brand