What Is The Best Time To Post On LinkedIn? (Buffer, Sprinklr, & HubSpot Analyzed)

What is the best time to post on LinkedIn? Um, that is a somewhat complex question since the networking platform’s community has over 1 billion users. 

Moreover, these users are using the platform at different parts of the day, working around the clock, and that too while being located in different time zones. 

Having said that, it is still helpful to understand the context around how digital marketing professionals are experiencing success when it comes to cadence and timing. 

Also, the fact that LinkedIn now allows users to directly schedule posts within the platform directly, has only made things easier in terms of setting up publishing calendars. 

As a digital marketing professional for eight years, I specialize in content management, search engines, and social media marketing. 

I started my career with LinkedIn marketing, and to date, it has been my favorite topic of discussion – well, that and Instagram. 

Based on my experience in the industry and insights shared by big names (eg, Hubspot and Buffer), here’s my guide on the best time to post on LinkedIn. 

Stay tuned. 

What Is The Best Time To Post On LinkedIn?

Based on my expertise and three major case studies from credible brands in the social media marketing niche, here’s a simple rundown on the best time to post on LinkedIn. 

Please note that there are some common concepts and themes among these deductions. 

Also, you will note there are conflicting data and certain inconsistencies – this highlights the evolving nature of social media and how there is no black-and-white formula. 

As per Hubspot’s 2023 study on the best time to publish content on socials, your sweet spot for posting on LinkedIn is:

• Between 3 pm and 6 pm, 12 pm and 3 pm, or 9 am and 12 pm.
• Mondays followed by Wednesdays, Tuesdays, and so on (the order is important here, not the days)

Similarly, as per Sprinklr’s latest study, the best time to post on socials for an improve ROI is:

• Publishing on weekdays offers the best results. This includes mid-morning, i.e, between 10 am and 11 am, and lunchtime, i.e,  between 12 pm and 1 pm. 
• Also, people are most active on LinkedIn on Tuesdays. Moreover, Wednesdays and Thursdays stand out as well.

Finally, here’s the data from Buffer on the best time to post on LinkedIn – this is especially crucial for growing your followers and boosting engagement:

• Publishing on weekdays is most effective with the timing stretching between 9 am and 5 pm. 
• To be more specific, the time slots that stood out in terms of engagement include 4 pm on Mondays, Tuesdays, and Thursdays. Also, 2 pm on Wednesdays and 1 pm on Fridays stand out as engaging times. 
• Generally, Thursdays and Fridays witness a slight increase in engagement as compared to other days.

What To Draw From These Insights?

The one thing that stands out – and all the studies seem to agree as well – is the general notion that weekdays are ideal for posting content on socials, especially LinkedIn. 

Moreover, it is also obvious that marketing professionals will benefit from coming across certain pockets during the week for the best ROI – this includes lunch, breakfast, or mid-afternoon. 

Having said that, it is vital to remember what Kirsti Lang had emphasized in Buffer’s report on the same, “every target audience is different.”

In addition, she also had more to say in this context: “As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your LinkedIn marketing strategy, then digging into your social media analytics to uncover your unique best time to post and make the most of the LinkedIn algorithm.”

Key Takeaways: What Is The Best Time To Post On LinkedIn?

To simplify matters, I’ve compiled this data and made a table to help beginners create their publishing strategy for the best ROIs. 

Why A One-Size-Fits-All Strategy Doesn’t Work For LinkedIn?

The benchmark timeslots I have shared above are just a sort of starting point – don’t treat them as final slots. 

I’ll tell you why. This is because the best time to post on LinkedIn can shift – and it entirely depends on a person’s time zones, specific target audience, their roles, and the type of content consumption. 

For instance, an entrepreneur or founder’s target audience will behave differently compared to someone who works as a content manager. 

Moreover, tech professionals on the East Coast scroll differently compared to sales professionals on the West Coast. 

As a result, there are certain parameters that can impact your optimal publishing window, including:

1. Professional Roles: Individual contributors usually check LinkedIn mid-morning, while C-suite executives are online early in the morning, and sales teams usually come online around lunch breaks. 
2. Time Zones and Geography: The workdays of your followers actually determine their peak engagement and activity timings. Also, multiple time zones usually mean multiple opportunities for posting. 
3. Content Formats: Quick text-based posts work better in the case of tight windows. Also, long-form content and carousels depend on prime dwell timing, usually during mid-morning when the attention span of your audience is fresh.