Wandering clueless souls, Digital Cheats, Scam Artists…
When it comes to SEO agencies and professionals marketing managers and business owners have used one of the above-mentioned terminologies. This is something for good reason too.
In spite of the fact that SEO as a strategy can deliver remarkable results for a brand, very few deliver results. Why you ask; the answer is simple.
Most so-called digital or SEO agencies out there do not know what they are doing. They can be guilty of-
- Pursuing outdated strategies that used to work five to ten years back.
- Not having the resources to execute the best strategies- writers, tools, or planning.
- Using Black Hat SEO strategies for quick results and attracting manual action.
- Being interested only in fooling the client for 3 to six months for SEO retainers.
As a business, you need to choose an SEO agency that can help you. In this article, we will be focusing on 7 questions you need to ask an SEO agency before you hire them.
- 1 List Of 7 Questions To Ask An SEO Agency Before You Hire Them On
- 1.1 Question 1: How Many Years Of Experience Do You Have In The Industry?
- 1.2 Question 2: Can You Guarantee Results And When Can I Start Seeing Them?
- 1.3 Question 3: How Much Is The Monthly SEO Retainer Going To Charge Me?
- 1.4 Question 4: Are You Going To Use White Hat Or Black Hat Strategies For SEO?
- 1.5 Question 5: How Often Can I Expect The SEO Results To Be Presented To Me?
- 1.6 Question 6: Have You Worked With A Business Or Brand In A Similar Niche Before?
- 1.7 Question 7: What Kind Of SEO Tools Do You Use In Carrying Out The Strategies?
List Of 7 Questions To Ask An SEO Agency Before You Hire Them On
Question 1: How Many Years Of Experience Do You Have In The Industry?
One of the biggest mistakes businesses make is working with amateur agencies and freelancers. They quote lesser rates and attract the attention of brands. You need to ask the SEO agency about the number of years of experience they have. Anything less than five years is a sign that you should move on to the next agency. Experience matters a lot in doing great SEO work.
Question 2: Can You Guarantee Results And When Can I Start Seeing Them?
To be honest, this is a trick question. Any SEO agency that says that yes, we are guaranteeing results is lying. This is because SEO is fundamentally a lot of trial and error. It is about achieving results through a lot of learning. Ideally, a good agency will ask you for a period of three to six months for results to start showing. Anything lower and it is just bragging.
Question 3: How Much Is The Monthly SEO Retainer Going To Charge Me?
This question is important as SEO agencies can bill you for Even though hidden fees in a remarkable fashion. A good and well-proportioned SEO strategy should set you back anywhere between $1000 to $2000. This can help you build at least 10 to 15 quality backlinks, create 4 to 8 high-quality blogs and allow for on-site optimizations. Anything higher is simply taking advantage.
Question 4: Are You Going To Use White Hat Or Black Hat Strategies For SEO?
While businesses need not get into the intricacies of SEO strategies, they need to ask this question. This will ensure that your agency knows that you have some idea about SEO and that they should not take you for a ride. More importantly, Black Hat strategies are illegal and will invite Google’s Manual Penalty. This is something you do not want a website to suffer from.
Question 5: How Often Can I Expect The SEO Results To Be Presented To Me?
The best SEO agencies try to keep their clients informed about the progress of strategies. Seeing reports can give you a good idea about things that are going right and areas that need improvement. You need to ensure that the agency presents you with the SEO report at least once a month. This needs to show an increase in traffic, metrics, rankings, etc.
Question 6: Have You Worked With A Business Or Brand In A Similar Niche Before?
If an SEO agency has already worked with a similar business in your niche, they have the groundwork prepared. This means that they will exactly know what they have to do to guarantee SEO success for your business. Not having the experience is not a deal-breaker. However, having one can help the agency gain an edge in terms of selection.
Question 7: What Kind Of SEO Tools Do You Use In Carrying Out The Strategies?
The best SEO agencies use sophisticated and paid tools that come at a premium. For example, if you want to understand how well an agency is doing, ask them whether they use the Paid Versions of AHREFS, MOZ, and SEMrush or not. This will give you plenty of idea about how successful they are. These tools are expensive but very handy and functional for SEO success.
The Bottom Line
These 7 questions will help you get a better understanding of the agency. It will also help show whether your businesses’ vision is being able to match what the agency thinks and feels. Choosing the right SEO agency can make a world of difference to your digital results. This is why you need to be thorough with these questions to an SEO agency.
If you want us to answer any more questions on SEO, do write to us in the comments section below.
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