SEO vs AEO: The Shift in Search Engine Optimization
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As a student, having a website can be a great way to showcase your work and skills to potential employers and freelance clients. However, simply creating a website is not enough. You need to make sure that your website is visible to others online, and this is where search engine optimization (SEO) comes in. So, if you want to learn more about this tool and give yourself the edge online, make sure to read this article until the end.
SEO is needed to ensure your website comes up when people that are interested in your type of content are surfing the internet. So, if you want to implement it, here are six ways to do so:
When you search for something online, you type a phrase into a search engine, and then you get results. What happens in the background is that there are keywords in your query that allow the search engine to know the best content to provide. These keywords are what most internet users who are interested in the same thing as you are typing when they search online.
For instance, a keyword for soccer news in England could be premier, league, or football. So, as an owner of a website, you need to learn what are the relevant keywords for your website and include them in your content. However, it’s also important to note that keyword stuffing can have the opposite effect on your website, so it’s important to only include them naturally in your website’s content.
Your title tags are the first thing that search engines look at when indexing your site. So make sure to use descriptive and relevant title tags for each page on your website. Also, when writing your title tags, make sure to keep them brief and unique and ensure they accurately describe your page. If you’re struggling with summarizing your page’s content into a few words, then you should get an expert that writes essays for sale online. The ones on this website are among the best on the internet. Not only do they deliver high-quality writing, but also at student-friendly prices.
High-quality content is key to any successful website. So, make sure to create content that is informative, engaging, and relevant to your audience. If you include the right keywords and optimize your title tags without working on your content, this will only turn readers away. And once multiple online users quickly leave your website after clicking on it, the algorithm will deem that your content isn’t suitable and’ll rank lower on future search results.
One technical way to boost traffic to your website is by including backlinks. Also known as inbound links, these are links from other websites that lead back to your site. You can accomplish this by writing guest blog posts that are of high quality on reputed sources. This way, when people click your links to your own website, they will feel confident in the information you have to share, which will boost your website’s online authority.
Social media is a great way to promote your website and build backlinks. So many people have social media accounts, so it’s a good idea to work towards having an online presence. Once you have an account, you can share your website content on popular social media platforms and engage with your followers to drive traffic to your site. This involves replying to comments and also sparking discussions.
As you work towards boosting your website’s online presence, you need also to keep track of your performance. This will allow you to identify what is working and what isn’t quickly. Google Analytics is one of the best tools for this, but you can also try other tools.
Creating a website is no easy accomplishment, especially as a student. This is why after achieving this, it’s important to take the necessary steps to give your website the attention it deserves. This can be done through SEO, and by following the six tips in this article, you can improve your website’s visibility and attract more visitors. So, just remember to stay consistent and patient, as SEO takes time to show results. Good luck!
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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.
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