Beyond the Clicks: Understanding the Psychology Behind Successful Digital Marketing Campaigns
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Key Highlights:
TikTok advertisers, rejoice. They have finally added a new AI tool to its repertoire – the TikTok Ad Script Generator. As long as you have a TikTok for Business account on a computer, you can access its TikTok Creative Center to use this new AI tool.
After much feedback from businesses in the TikTok community, they have finally made advertising easier on the platform. Now, businesses can simply use the power of AI to generate ads for them.
However, remember that by using this tool, you cannot create full ad videos using AI. Instead, this AI tool will only generate new ad ideas for you. This includes catchy titles, descriptions, and video ideas.
TikTok launches new AI ad script generator https://t.co/8lm8r0BUrT pic.twitter.com/y5dvIWqqwU
— Alex Furfaro (@AlexFurfaroSEO) June 20, 2023
All of this will be done with the help of a description feature. All you need to describe here is the ad itself. Simply explain the type of ad you want and the product you wish to promote, along with essential keywords and how long you want the ad to be (15-30 second ads or 31-60 second ads). After you do so, you will instantly get feedback from the AI.
Additionally, there are no limits to using this tool. If you didn’t really enjoy the feedback generated, you can simply re-enquire again, and the tool will provide completely fresh feedback for you.
However, advertisers believe that AI will only create generic ideas repeatedly based on current trends. It will not have the power to create something new and create a new trend.
Here’s what TikTok has said regarding this tool:
“TikTok does not make any promises or guarantees regarding the content generated by Script Generator. It is solely your decision whether to utilize and/or publish content created using the Script Generator in any ad or other material. You are solely responsible for any content created using Script Generator, including ensuring that such content is accurate and complies with applicable laws and regulations, and this content is not endorsed, sponsored, or approved by TikTok.”
What do you think about this new AI tool? Let me know in the comments below!
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Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.
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