Unlike traditional advertising methods, 94% of the consumers entrust organic and user-generated content because they find this content unbiased and user-friendly for them. They love to see the information about the service they are looking for rather than paid content advertising that is less likely to build trust among customers.
Users click on the advertisement only if they know the brand and belief that they always offer quality products and services. For startups and small businesses, it is not recommended to waste greenbacks on paid marketing.
Begin with user-generated content marketing, only then you can gain the consumer’s attention to read you, understand your product and then decide the purchase.
Being said that, digital marketing strategy is only successful if it surpasses the requirements of the user and creates the content from user-intent instead of creating the content for search engines like Yahoo, Bing, Google, etc.
The power of user generated content is more than one can think of. It serves as the social proof to forward your brand’s message among a sea of social followers. Aside from this, it also helps SEO companies Boston to strengthen their relationships with clients, infix reliance on the valued customers, build an SEO strategy, and boost conversions.
User-generated content creation is a never-ending journey if successful techniques are employed. There are several ways to write SEO optimized content and boost your ROI for overall business success. And we are here to help you how to convert prospects into clients via user-generated content.
Let’s put the answer to the question for content marketers who are looking for different captivating ideas to distribute their content among the targeted audiences.
1. Go For Relevant Social Network
In digital marketing, the 1 % rule is a standard marketing term where 1% of customers are inexorable fans of your brand, whereas 99% of customers simply absorb it and can hardly bring you business. Therefore, getting into advertising strategies that can bring you more leads is through those 1% passionate users of your product.
Therefore, in the first instance, look for potential customers who could be the actual influence. Don’t jump straight into the social networks, you can share the visuals with the influencer and get leads through social network channels in the shortest possible time.
However, it’s not a hard and fast rule that customers can only be built through 1% influencers.
You might find potential customers among those 99% absorbers and get goals achieved.
And if that active engagement becomes your buyer, he might be one of the brand ambassadors of your business. This is only possible if you do social media marketing smartly.
2. Encourage Consumers to Give Reviews After Purchase
As said earlier, social proof is an effective tool used in content marketing. That’s why, reviews, clients’ words, and customer testimonials are always worthy to empower the trust of the consumer. It’s because 80% of the consumers, look for product reviews before making a purchase.
In that way, they understand if your offerings are reliable or not. Exemplary brands like Amazon, Ali Express, and daraz have followed this tactic to increase their ROI. It’s the best practice where one can multiply customers from one customer’s review. Hence, building a chain of brand products consumers in the cheapest way.
After the product is delivered to valued customers, you can say them thanking words and ask them to provide feedback and share their experience with your brand through automated emails. After worthwhile feedback, you can spread it across different social media platforms, websites, and product pages to attract more and more customers.
Keep a note, both onsite and off-site user-generated reviews are influential in any of the ways.
Now you must be thinking
It is influential, I want to follow this idea
Why? why the user will write a review for you? Why would he take time from his busy schedule to write about your product? Obviously, customers don’t bother about that until unless you motivate them with coupons, incentives, reward points, sales offers, or gift cards, etc. This tactic makes a big change in the number of buyers.
Above that, you can also go for third-party reviews like Google, Yelp, Yellow Pages, TripAdvisor, etc.
Rating and reviews can either increase or decrease the website traffic depending on the type of reviews and how they rate your product.
You might also get negative reviews.
Instead, bear in mind that both positive and negative reviews play a major role in brand dependability and authenticity. You can also take it as an opportunity to earn the trust of customers by sending a courteous response to their experience with your product.
3. Look For the Underperforming Content on Website & Social Media Pages
On average, online users spend approx. 6 hours on a particular day to look at the user-generated content. With this mind, a complete analysis of the website and social media pages of your brand can help you assess the performance of the content that is fetching leads to your business. If you find any content underachieving then make an effective social media strategy to alleviate them for the future. And Follow the content that can help you meet the highest expectations. See the highly liked and shared content on Instagram, Facebook, or Twitter, etc relevant to your business niche. This way you’ll be able to connect more people and get more engagement over the sponsored or promotional posts.
More Leads! And the chain continues…….
4. Create User-Generated Video Content
Visuals are always a pleasure to watch rather than focusing on and reading the content shared via organic posts. Content on the videos keeps the user engage involuntarily at a higher rate. It helps you interact and connect with the user.
User-generated videos in video content marketing are 15x more lead generating than simple official brand videos on YouTube. These types of videos have a maximum sharing and go viral probability. Therefore, it is considered as a productive method for giving credibility to your brand reputation, its products, and services all in all.
In lieu of this, video content marketing services play a key role in boosting your brand image if. It’s not just the content that helps you market business through user-generated videos but the way you deliver the brand message. Only then, you can engage your audience and convert them into customers.
5. Transform product or service into a movement with Smart Gamification
Either you succeed in other user-generated content creating ideas or not. This gamification will for sure give you a win-win game. In this process, you can ask the users to complete some games/tasks and encourage them with rewards and recognition of participation.
Nowadays, affiliate user-generated content marketing is the best approach followed by every industry either it’s a restaurant, fashion industry, or online shopping enterprise. These industries ask users to install specific and get special discounts, rewards, etc.
Some businesses also make consumers a member of their VIP club to increase engagements. These ideas work best for building a long-term relationship with your clients. Therefore, encouraging them to repeat purchases from you.
Most popular brands like Nike leveraged gamification to fuel up their sales. They introduced the Nike+fuel band through which runners can track their physical activity. This app was further linked with social media to flare the huge competition among the users and share their results. In this way, they indirectly, increased brand awareness, 10,000+ app downloads, and multiplied revenue.
Following these tips, you can also put these user-generated content efforts into achievements and get the desired results to rule the marketing world.