Question: What Channel Is Not Included In The Default Channels Report?

• Direct
• Display
• Organic Search
• Device

Answer: Device

You get these kinds of questions when you are taking the Google Analytics individual qualification exam. While you can see the answer for yourself above, there is a bit more explanation to do if you want to know more about the same.

So, in this article, I have offered an explanation of the question and the answer regarding this common Google Analytics individual qualification test.

What Channel Is Not Included In The Default Channels Report?

Google Default Channel Reports include different channels. The channel groupings of Google Analytics are groupings of the different traffic sources. You will see the data organized based on the default channel grouping throughout the analytics report. With the help of this, you can quickly check the performance of your different traffic channels.

Usually, these traffic channels include Direct, Social, Organic Search, Email, Affiliates, and Paid Search. But there is no mention of the device as a traffic channel in the default channel report.

However, if you want to know more about the most common Default Channel Groupings in Google Analytics, then go through the sections below.

Read More: What Report Provides Data On How Specific Sections Of A Website Performed?

Organic Traffic

The organic traffic comes from a simple Google search. The traffic coming directly from the search engine is called organic traffic. People look for things on Google, and they search on the platform. Following their action, a bunch of websites appear as search results ( called SERPs). When people visit pages among the result, their visit is counted as traffic to the visited website.

It is the best form of traffic and is the most sought-after traffic marketers are looking for. Due to the competition on the SERP, the demand for content marketing has been rising in popularity. Since the different factors of SEO are always changing, it is difficult to rank on the SERP. Also, unless new and relevant content is not posted, there is a huge chance for a good website to lose its traffic.

Direct Traffic

Direct traffic comes from the audience or the people who already know your website, and they directly use the website URL to reach your website through the browser. When someone bookmarks your page and comes to your page directly using the URL of your website, then it is counted as direct traffic.

When repeated website visit happens through bookmarking, then it is counted as an increase in your brand’s awareness. Auto Completing URL also causes direct visits to the websites making the users count such visits as organic traffic.

Social Traffic

A website gets social traffic when someone shares a link to the website on different social media platforms such as Facebook, Instagram, Twitter, etc. There are many other social networking platforms, such as Quora and Reddit.

Referral Traffic

Referral traffic comes from other websites and is one of the most effective tricks for content marketing. When other organizations and people write about a specific business, they might incorporate outbound links to your website. So, when the audience clicks on that link, they land on your page, offering your page traffic in the process. This is counted as referral traffic in Google Analytics.

Email Traffic 

Another type of traffic channel is email. A business website also gains traffic from the emails sent during the email marketing campaign. However, all the links in your emails don’t go to your email traffic. You need to ensure that they are under this channel grouping by integrating your email marketing software with Google Analytics. You can also manually tag the links and ensure that the medium parameter remains “email.”

Paid Traffic 

Paid Traffic comes from paid advertising. These are usually ads from Google Ads and Bing ads. More precisely, links with the medium CPC and PPC get tracked. In the admin settings of your Google Analytics account, you can customize this.

Display Traffic

Display traffic is also paid traffic. But the required medium parameter should be equal to “display.” There are sites that show banner ads. When you click on those banner ads, your visit might get counted as display traffic.

Aside from these traffics, there are also different other types of traffic that don’t fall under the default channel for traffic. But, the default channel report does not contain the device as a channel for grouping traffic.

Read More: What Data Is Google Analytics Goals Unable To Track?

Bottom Line 

What Channel Is Not Included In The Default Channels Report? I hope you have found the answer to your question through this article. Direct search, organic search, and display network traffic get counted within the default grouping of content traffic. But the option device does not fall under that category. This is why it cannot be counted among the channels of default channel reports by Google Analytics.

Please let us know if you have any additional queries related to the topic mentioned above. We will get back to you as soon as possible.

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