Which Is The Best Local SEO Tool In 2025? Top 5 Local SEO Tools!

Finding the best local SEO tools is essential for your growth in the digital marketing landscape in 2025. In fact, local SEO in itself is a complete game-changer. From dominating local SERPs to review management automation, the right tech can help a business achieve sustainable growth. 

For instance, if you are running a metal lathe business in a metropolitan city in 2025, you cannot solely depend on eCommerce platforms or offline sales. You have to expand to online sales and depend on local SEO to expand your business. 

You have to do a ton of things that fall under the local SEO umbrella, like listing your products on local business directories, updating your Google My Business profile, increasing reviews on your business profile, and more. 

Similarly, let’s look at a real-life example (thanks to Backlingo’s coverage): KuchyneValent, a local furniture and kitchen manufacturer. Now, as per Backlingo’s data, this local brand has made $100K in annual revenue via offline sales. So, their team was trying to increase their local leads and subsequently revenue. 

So, in 2017, they went ahead and invested in local SEO to increase organic traffic on the site, including auditing and keyword analysis tools. With Semrush by their side, they have obtained more than $400,000 in revenue annually. 

Yeah, I had to narrate a success story and an example to ensure that you understand the importance of local SEO for agencies and small businesses. On that note, let’s dive in…

What Are The Best Local SEO Tools?

After spending 7+ years in the SEO industry, I have come up with the best local SEO tools – these tools can help you enhance local SEO and get you more leads. 

So, let’s check out the best local SEO tools of 2025 and go through their most essential features:

1. Google Business Profile:

• Pricing: Free.
• Best For: Optimizing a business’s appearance on Google’s SERPs. 

Formerly known as Google My Business, Google Business Profile (GMP in short) is one of the best local SEO tools that you can access for free. With this free listing tool, you can easily upload your listing on Google Maps, making your profile discoverable on search.

Moreover, it is an efficient tool that you can use if you are an agency or a local business. In addition, several tools in the market currently use this as a sort of foundation for their specific features. 

So, let’s check out the top features of this tool:

1. Listing management. 
2. Online Storefront.
3. Reviews.
4. Updates.

2. Semrush Local:

• Pricing: Plans start at $20+ monthly, depending on location. Also, a limited free plan was available.
• Best For: Optimizing the appearance of a business on Google’s SERPs. 

If you have spent some time in the digital marketing landscape, chances are you have heard about Semrush Local. This is one of the best SEO toolkits for beginners in the industry, and while the free plan has limited features, you can enjoy the full plan for only $20 a month.

Semrush Local helps agencies and local businesses retain existing customers and attract new ones. The best part? The tool does so by just providing the accurate information and data that these local agencies are looking for. 

So, let’s check out the top features of this tool:

1. Listing management.
2. Map rank tracker.
3. Review management.
4. Keyword position tracking. 
5. On-Page SEO checker.
6. In-depth keyword research.

3. BrightLocal:

• Pricing: Plans start at $39 monthly. Also, a free trial for 14 days is available.
• Best For: Managing and building citations. 

BrightLocal is one of the best local SEO tools on this list (and currently in the industry). This all-in-one SEO tool has all the features that you will need for managing and growing your business’s online presence. 

Moreover, the tool can help people track their presence across different maps and search engines. In addition, you can use the tool for building a solid reputation via the review management feature. This, in turn, will help you to obtain valuable insights for optimizing your overall SEO strategy with a focus on increasing local visibility.

So, let’s check out the top features of this tool:

1. Citation tracking. 
2. Citation building. 
3. Reputation management.
4. Business profile audits on Google.
5. White-label reporting.

4. SE Ranking:

• Pricing: Plans start at $62 monthly. Also, a free trial for 14 days is available.
• Best For: Monitoring and analyzing a brand’s local rankings on SERPs. 

While SE Ranking is a very expensive tool, especially for small businesses or teams with low budgets, you have to understand that the tool is popular, and it comes with several features (more than any other tool on this list). 

Personally, I’m a fan of this tool! It allows users to track their overall search performance. Moreover, it also helps users to explore new opportunities for boosting their brand’s online presence.

So, let’s check out the top features of this tool:

1. Business listing management. 
2. Local rankings. 
3. Audit for local marketing strategies.
4. Business profile audits on Google.
5. In-depth overview of business listings. 
6. Review management.

5. Localo:

• Pricing: Starts at $29 monthly, depending on location. Also, a limited free plan was available.
• Best For: Tracking your overall SEO strategy and building a business website for free.

Finally, I’ve come to my last tool for the day – meet Localo! While I have featured Localo in a list of the best local SEO tools, it is more than that – it is a sort of platform meant to be used for local SEO. 

This platform helps users to monitor, course-correct, and boost their brand’s online visibility. Moreover, it comes with robust and highly useful features like tracking a brand’s GBP ranking, building a website with the help of AI, and taking care of customer reviews. 

So, let’s check out the top features of this tool:

1. Monitoring of Google Business Profiles. 
2. Local rank checking. 
3. Citation management.
4. Website building. 

Use The Best Local SEO Tool And Expand Your Online Presence:

Managing your overall local SEO strategy begins with the right knowledge and effective utilization of the best tools! 

To optimize your overall local SEO, it is best to use two tools in the beginning:

1. Google Business Profile, and
2. Semrush Local.

So, while you can make your foundation solid with GBP, you can depend on Semrush Local for all the essential features that you will need. Tell us what your favorite local SEO tool is in the comments below!