E-Commerce SEO Audit: How To Run Analyzes The Performance Of Online Stores? 

Ranking on SERPs can help e-commerce sites gain visitors and customers. So, naturally, businesses apply various SEO tactics and strategies to rank. 

But what if the ranking is not improved? That’s when businesses need to conduct an e-commerce SEO audit. 

This simple analysis of the SEO performance of the e-commerce sites can help businesses identify the issues early on. 

Enabling them to address the issues and take proper measures for their resolution. 

So, if you are also stuck in the loop and can’t comprehend how to conduct an e-commerce SEO audit, I have got you covered. In this blog, I will delve into— 

• The basics of e-commerce audit for SEO, 

• Steps to conduct the audit, 

• Common mistakes to avoid in audits, and more. 

Stay tuned! 

What Is E-Commerce SEO Audit? 

First things first, an e-commerce SEO audit refers to the comprehensive analysis of the SEO performance of the online store’s website. 

That is, it evaluates how the e-commerce site is performing on SERPs. So, it becomes easier to identify the issues that are affecting the SEO performance and address them with the right tactics. 

This way, businesses can improve the website’s ranking on the SERPs. So, the businesses get more organic visits and attract customers. 

Key Differences In Regular And E-Commerce SEO Audit 

Now, e-commerce SEO audits are quite different compared to the regular SEO audits. So, here are some of the key differences between them— 

How To Conduct An E-Commerce SEO Audit? 

Even though conducting an SEO audit for the e-commerce sites can sound difficult, following the right guide can make the process easy. 

So, here are the key steps that businesses and marketers need to take to conduct a proper e-commerce audit— 

1. Technical SEO 

Firstly, they need to check the technical SEO aspects of the e-commerce sites. That is, analyzing their crawlability and indexability. 

Moreover, customers don’t spend much time on an e-commerce site, so the loading speed needs to be fast with optimized core web vitals. 

In addition to this, the sites should be mobile-friendly with a proper XML sitemap for the site structure. Making it easier for bots to understand the context of the site and index it. 

So, the businesses need to identify the issues and resolve them early on. This way, the technical SEO can be optimized. 

2. On-Page Optimization 

On-page SEO optimization plays a key role in improving the ranking of websites. So, analyzing the on-page performance can help identify the strengths and weaknesses of the page. 

That is, the analysis can help optimize the titles, meta descriptions, and headings. Also, it can help avoid duplicate content, optimize keywords, and link internal pages. 

So, the overall on-page optimization can improve the SEO performance of the e-commerce sites. 

3. Product And Category Page 

Moreover, for an e-commerce audit, not all pages are evaluated. That is, only the product and category pages are analyzed. 

So, businesses can audit the product descriptions, schema markup for customer reviews, pagination SEO, and internal linking on category pages. 

This way, they can optimize the e-commerce sites and ensure that the conversion rates are increased with proper engagement metrics. 

4. Keyword Research 

Similar to regular webpages, e-commerce pages also need to incorporate specific keywords to rank on SERPs. 

So, businesses need to conduct keyword research to find relevant and high-performing keywords for specific products and e-commerce items. 

Moreover, the businesses can find the ranking keywords for the competitors. So, they can optimize the pages with the relevant keywords and compete in the online market. 

5. User Experience And Conversion Rates 

In addition to this, the audit can help in analyzing how the users are experiencing the websites and the accurate conversion rates. 

That is, it can help businesses measure whether the sites are mobile-friendly, fast-loading, and have simple navigation features. 

So, the businesses can ensure that the sites have a high on-site search usability. 

6. Backlinking Audit 

Apart from the on-page SEO, the audit also looks into the off-page SEO elements. That is, it ensures that the backlinks used are credible, reliable, and help with building authority. 

So, businesses can ensure that they are not missing out on any backlinking opportunities and are able to avoid toxic backlinking. Boosting the site authority.

7. Monitoring And Analysis 

Finally, conducting the SEO audit for the e-commerce sites is not enough. That is, businesses and marketers need to regularly monitor the metrics and modify the tactics. 

So, they can use various digital tools and auditing tactics to ensure that the e-commerce site is ranking and has relevance in the field. 

Common Mistakes To Avoid In E-Commerce SEO Audit 

Now, I have seen many e-commerce sites crash even after an SEO audit. That’s because of the mistakes they committed during the audit sessions. 

So, here are some of the common mistakes that businesses should avoid in auditing the SEO of the e-commerce— 

• Ignoring the technical SEO issues with the e-commerce sites. 

• Making duplicate or thin content that does not provide contextual elements for the keywords or aligns with the search intent. 

• Overlooking the mobile-friendliness and core web vitals of the site. 

• Ignoring the conversion rates that directly highlight the customer attraction rate of the pages. 

When businesses avoid these mistakes, they can easily rank and amp up their SEO performance. So, if you have been looking for ways to audit your e-commerce site, use this guide. 

Take this chance to identify the strengths and weaknesses of your e-commerce site and take measures that actually benefit your online store in the long run. 

FAQs 

Here are some of the common questions around e-commerce SEO audit that most users frequently look for.