Influencers GoneWild: How Far Can They Go For Digital Fame?
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Gone are the days when you needed to be a movie star or a political leader to be called a celebrity. In the digital era, everyone can become an e-celeb by creating viral content on social media.
With countless followers and brand deals, influencers are the new Gen celebs. Dominating social media platforms with engaging content for their fans.
But what happens when they start chasing fame? Well, they cross the line of morality and legality. Making content solely for getting clicks and going viral.
That’s when some of the craziest moments and controversies surrounding influencers pop up. Shocking the entire internet with drama and chaos.
From criminal charges to fake marriages, the scandalous moments can be wild. So, in this blog, I am going to explore the top “Influencers GoneWild” events, focusing on—
Stay tuned!
Technically, the term “Influencers GoneWild” emerged when social media celebs deviated from behaving properly on the internet.
So, when influencers make any content that is morally, legally, or even ethically inappropriate, they are considered “gone wild”.
Some of the common types of gone wild cases for influencers include—
Since 2010, Influencers on the internet have evolved massively. Moreover, they are not only creating content simply for entertainment but to exert influence on diverse aspects of society.
From politics and economics to fashion and personal development, Influencers are literally dominating all the fields. Creating engaging content that affects the mindset of the audience.
Moreover, their authenticity and easily accessible content make followers feel a direct connection with them. That is, driving them to rely on this relatability with public content.
Given that Influencers gain massive followings and a digital craze for viral content, they always chase fame. That is, risking everything to create content to increase their follower count.
Moreover, they have the fear of becoming irrelevant with time. So, to satisfy their addiction to online validation, they indulge in scandalous incidents.
In addition to this, Influencers can become famous overnight. Gaining millions of followers without experience, media literacy, or accountability.
So, naturally, they end up being reckless to keep the fame, which leads to long-term regret and public breakdowns.
Even though it might seem that Influencers are only famous on the internet, they actually exert their influence on society at large.
Since the digital audience imitates whatever digital content they consume, any erratic behavior of the Influencers can influence the general behavior of the public.
So, the young generation might start mimicking dangerous challenges and defending toxic behavior just because their favorite Influencer said so.
Moreover, their behavior can fuel toxic societal issues like cancel culture. Giving rise to major socio-political chaos among diverse cultures.
Over the years, many Influencers have gone wild to retain their digital fame. Amidst numerous such incidents, here are the top 5 Influencers GoneWild events—
Back in 2018, the YouTuber Logan Paul faced global condemnation for filming a suicide corpse in Japan’s Aokigahara Forest. This made people question the ethics behind content creation.
As the global outrage rose, Logan faced legal repercussions. Moreover, his channel was demonetized temporarily, and brand sponsorships were cancelled.
During the COVID-19 lockdown, when everyone was staying indoors and practicing social distancing, Jake Paul hosted a massive party.
Moreover, this irresponsible action led to police raids and neighbor complaints. But Jake simply continued posting about the parties to gain followers. So, he had to pay a high penalty for disobeying the government orders.
Unlike other Influencers in the Gaming field, Belle Delphine created an eccentric online persona. But she took it to the next level by selling “Gamer Girl Bathwater,” leading to tremendous backlash.
Moreover, a part of the audience hurled criticisms by calling it “gross”, while another part praised her for “brilliant marketing”.
Even though her bold behavior gave her attention, it also polarized the audience base.
In 2021, the YouTuber James Charles was accused of sexting two 16-year-old boys.
Even though he initially denied the accusations, he later made a public video apologizing for his wrongful behavior.
But with this incident, he lost his reputation and fame. Moreover, people still attach the label of ‘pedophile’ to his name. So, the reputation damage is evident.
Apart from hosting illegal parties, Jake Paul, along with Tana Mongeau, publicly posted videos and images of their fake wedding.
This wedding racked up millions of views on different social platforms.
But when they disclosed it as a part of entertainment, the audience lashed out, questioning the ethics of digital content. Moreover, this led to the downfall and loss of trust in the influencers.
Having a digital presence can make anyone crave fame and validation online. And, for that, taking a few creative risks is necessary.
But going wild for likes and followers is not right. So, here are a few ways Influencers can avoid crossing the line and being reckless on the internet—
The entire idea of “Influencers GoneWild” highlights the unpredictability of social media. While it helps some catapult themselves to success, for others, it brings chaos and downfall.
So, it is better to stay authentic and mindful about their actions to avoid spiraling down the digital chaos.
Since social media platforms highlight drama, Influencers behave erratically and take risky actions to become viral on the internet. So, they can gain followers and likes on the platform for their content.
Influencers face massive consequences for their bad actions on the internet. While some encounter legal charges, others lose brand deals, their online reputation, and face public backlash.
Given that digital fame is fleeting, Influencers might lose their credibility forever. Even though some might bounce back and apologize for their behavior, they can no longer rebuild their lost reputation.
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Barsha is a seasoned digital marketing writer with a focus on SEO, content marketing, and conversion-driven copy. With 7 years of experience in crafting high-performing content for startups, agencies, and established brands, Barsha brings strategic insight and storytelling together to drive online growth. When not writing, Barsha spends time obsessing over conspiracy theories, the latest Google algorithm changes, and content trends.
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