A Ready Lightbox Ad Can Contain:
- just text with no image
- a 3–D game
- a video and images
- adult-oriented content
Correct Answer – a video and images
Creating a lasting online presence for your brand and maintaining that is a challenging job to do. You have to stay updated and cope up with the market trends.
Audience engagement is essential for any business. But creating the perfect strategy to achieve that is a job that requires a lot of patience and a positive approach.
Placing your product in front of the audiences and grabbing their attention to turn them into leads, is something that every business is serious about. In that case, you have to choose something extra for your brand to stand out online.
Google Ads are one of the most reliable ways to generate a huge number of leads and boost instant traffic to your website. There are a number of advantages of Google Ads. Google Ads are more customer-centric, direct approaching, and precise compared to other digital marketing strategies.
Using Google Ads for your marketing campaigns would add up a lot to your ROI.
What Is A Lightbox Ad?
Lightbox ads are simply a form of Google ads and belong to the Google Adsense program. We all know what Google Ads are and how does it work.
There are 3 types of Google Ads, search ads, display ads, video ads. In one word you can say Lightbox Ads are a mixture of display and video ads. A Lightbox Ad can contain both images and videos.
You might have noticed, that when you are surfing through a digital channel or website, some display ads are there which would take the whole of your device’s screen upon clicking or hovering on it. These are examples of Lightbox ads.
Lightbox Ads were introduced by Google, in 2012. Ever since its first launch, this feature has got massive engagements and high attention. To be precise, a Lightbox Ad can attract audiences 6-8 times more than the other types of Google Ads.
Why Lightbox Ads Are Popular?
The Lightbox Ads are the most engaging type of Google Ads. Lightbox Ads contain images and videos, that expand and take over your whole device’s screen when clicked or hover over.
When these ads expand, the background becomes dull, highlighting the whole ad bright. That is why these ads are named Lightbox Ads, due to their lightbox effect.
Lightbox Ads have a higher audience engaging capacity among the PPC campaigns. It gives the audience a completely engaging user experience. Unlike other Google Ads, once a user visits a website through a Lightbox Ad, the ads will keep on showing to them through different platforms.
That is why Lightbox Ads are very effective for the remarketing purpose. And these ads have a much higher click-through rate and conversion ratio.
Benefits Of Using Lightbox Ads
1. Target Larger Audiences
Lightbox Ads have many audience targeting options. In this format of ads, you can actually target every kind of audience in different aspects like keywords, remarketing data, demographics, interests, etc.
2. Better Performance over time
Using the Google intelligence optimization engine, Lightbox pays deep attention to the das, how they are going, and how people are interacting with them. Based on this, Lightbox fine-tunes its ads according to the audience, so that it performs even better.
3. Reuse Existing Content
Creating engaging content is a tedious job to do. Thanks to Lightbox Ads, that you can reuse already existing content in these ads completely packaged in a new form. You can create highly engaging and attractive ads with the same old content.
4. Size Flexibility
This is a major benefit of Lightbox Ads. For any display ads, it is highly essential for the ad to fit across different devices. Lightbox does it easily by itself. Lightbox Ads fit perfectly across both mobile and desktop devices. And expands as it clicked or hover over.
5. Great User Experience
Lightbox Ads always have an upper hand on the other ad formats. It is way more engaging than others. Combining attractive images, audio, videos makes it very attractive and engaging providing the users a good experience.
To get an outstanding result for your business, using Lightbox Ads would serve you very efficiently. A Ready Lightbox Ad can contain images and videos which makes a better audience engagement.
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