Which of the following is a benefit of search advertising over display advertising?

• Search ads are more likely to be clicked on
• Search advertising is cheaper than display advertising
• Search advertising allows ads to be created in multiple formats
• Search advertising is shown to customers who are searching for your specific terms

Correct Answer – Search advertising is shown to customers who are searching for your specific terms

Do you know which of the following is a benefit of search advertising over display advertising? The answer is search advertising is shown to customers who are searching for your specific terms.

What Are Search Ads?

Search ads are paid advertising on search engines. It is also called the Pay Per Click or lead generation campaign as well. 

Search ads are very keyword-focused. When a user searches with a specific query, depending on his search terms and your keywords, your ads will display in the SERP.

A search ad has three main parts, a headline, a description, and a URL. Ad owners have to make sure that they can convince the users to click on the ads by creating them attractive with those three points.

It is the ads that you see on the SERP pages with an “ad” icon beside them. To sustain a good position in the search ranking, one must opt for search ads as it delivers as a great branding technique.

What Are Display Ads?

Display ads are different from search ads. It is sometimes also called banner ads. It is also a form of paid advertising. 

A display ad is typically an image or a photo, or banner with a hidden hyperlink. Users can click on those images and land straight on another landing page.

Display ads can be of multiple types. The image ads you see while surfing on the internet or on a website are types of display ads.

You even might have noticed that, if you have surfed through any shopping website and checked for some specific items, those items would keep on showing you through several platforms. This is an example of display ads as well.

Pros Of Search Ads Vs Display Ads

Search Ads 

1. Search ads are highly focused as they are keyword targeted.
2. Search ads provide you results much faster.
3. As search ads provide immediate results, fetching a high amount of traffic is both easier and faster. 
4. User can get an in-depth analytic report of the search ad campaigns
5. The PPC ad campaigns are completely customizable and you can set your own budget according to your need.

Display Ads

1. The cost-per-click is generally 30% less in display ads than search ads.
2. Display ads offer you the scope of remarketing.
3. As display ads are visual content, it makes in more attractive and engaging than search ads.

Cons Of Search Ads Vs Display Ads

Search Ads 

1. In order to secure top positions in the search rankings, it might become very costly due to the competition.
2. Unlike the organic SEO efforts, Traffic stops coming once your ad period is done or not renewed.
3. Search ads have limitations of reach as they cannot be shared through other social platforms. 

Display Ads

1. Search ads are easy to create as it only needs writings. In display ads, you need much more to design an attractive banner that would drag audiences.
2. Display ads have a lower click-through rate than search ads.
3. Ad blocking tools will stop these ads from appearing to the users.

Benefits Of Search Advertising Over Display Advertising?

Both the search ads and the display ads have their own advantages and disadvantages. Here we will look at some of the major advantages of search ads over display ads.

1. Search ads are more keyword-focused.
2. Search ads give you more instant results.
3. Search ads have a higher click-through-rate.
4. As people are searching with specific keywords and your ads are showing against it, so it has the ability to generate qualified and authentic leads.
5. Google AdWords doesn’t only help you setting up your PPC campaign, but it also helps you measure the data or the result.
6. Search ads are budget-friendly.
7. Ads blockers cannot block these ads.
8. Search advertising is shown to customers who are searching for your specific terms

What are the benefits of Display Advertising?

Although this article is all about benefits of search ads over display ads, but it is also necessary to know about the benefits of display ads as well. Here we will state the advantages of display ads in a brief. Take a look.

1. Display ads are visually more appealing and engaging than search ads.
2. Display ads are more effective for brand awareness compared to search ads.
3. The metrices like CTR, Impressions, Frequency, are easily controllable and measurable.
4. Display ads are ideal for remarketing purposes.
5. Display ads are mobile-friendly too. As most of the users traffic comes from the mobile devices, so it is a great advantage.

FAQ

What Is A Search Marketing Strategy?

In a single word, search marketing is an online marketing strategy that includes search engine optimization and search engine marketing. This strategy combines advertising with marketing campaigns. For developing the all-angle brand promoting approach for your business, that search marketing strategy is outstanding.

What Can You Address As The Display In Marketing?

Display marketing is flashing advertising in any specific area or location. For branding and brand awareness, these display marketing techniques are generating a faster result. Most of these display marketing’s include internet advertising, banners, and online advertising tactics.

Conclusion 

If you had this question in your mind which of the following is a benefit of search advertising over display advertising? Now you know the answer. 

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