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Last month, Google rolled out its new October 2023 Core Update. That core update placed a lot of emphasis on high-quality, helpful content that is created with a people-first perspective.
However, Google has surprised us all again with the roll-out of another core update – the October 2023 Core Update. This comes as a surprise to most webmasters since Google has never released two different core updates in two consecutive months. Typically, we have seen core updates being rolled out a few months after the last one.
Today we released the November 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/hgjEkfpbA2
— Google Search Central (@googlesearchc) November 2, 2023
Related to this, we’ve posted a Q&A on Google Search updates as a refresher about how updates work: https://t.co/N5p3KsJ0ta
So what does the October 2023 Core Update have in store for webmasters? Let’s find out!
The first main objective of this Core Update is to fix the Google Discovery bug. This bug caused the traffic of many websites to fall considerably due to issues with the Google Discovery system. Therefore, webmasters should expect their Google Discover-related traffic to return to normal levels.
Google’s October 2023 Core Update focused on promoting helpful content higher in rankings on Google SERPs. Therefore, content written to help out readers to solve various problems will rank higher now.
While the last core Update focused on this ranking factor, the November 2023 Core Update adds some new parameters for crawlers to judge helpful content better.
So what do you think of this new Google November 2023 Core Update? Let us know in the comments below!
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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