SEO Silo Structure: How To Create Silos To Group Content? 

Ranking on SERP funnels down to one thing — making the algorithm understand the structure.

And, siloing is one of the many methods used by brands to create a site structure with internal links and groups. 

Even though the term means to segregate a single item or product from the rest of the things in the group, it refers to something completely different in SEO. 

That is, it refers to grouping pages based on categories. So, brands can keep separate sections with the content clusters. 

Making it easier for both search engines and users to understand the structure. 

But the real question is— “How to create an SEO silo structure?” Well, no need to look any further, I have got you covered. 

In this blog, I will delve into the diverse aspects of SEO silos by highlighting— 

• Its characteristics and types, 

• Benefits of using silos, 

• Steps to create a proper SEO silo, and more. 

Stay tuned! 

What Is An SEO Silo Structure? 

To put it in simple terms, SEO silo structure refers to the specific website architecture that groups relevant content pages. 

That is, within the self-contained sections of the websites, the pages are grouped and internally linked. So, users and the search bots can easily navigate the groups. 

Now, the main aspect of this grouping or categorization is that brands need to ensure that the content from different silos is not interlinked. 

This will prevent the mixing up of the relatable or thematic content on the website. Making it seem cluttered and disorganized. 

Types Of SEO Silos 

Now, there are different SEO silo configurations available. So, some of these types include— 

• Top-Down Recycle — Continuous loop of all the linked content in the silo. So, the top-to-bottom scroll brings back the content in a continuous loop. 

• Reverse Silo — Both the main and the sub-content pages are linked. So, the pages share both directional internal links. 

• Serial Silo — With too many topical pages on relevant content, the internal linking goes in a lateral direction. So, all the relevant pages are connected. 

• YOLO Silo — Irrespective of the relevance or contextual importance, the pages are interlinked under the silos. This affects the SEO rankings. 

• Priority Silo — Special pages with high-value content and information are prioritized against the other content pages. 

Why Should Brands Use SEO Silo Structures? 

Given that the SEO silo structure offers massive benefits, it is readily adopted by brand websites. So, here are some of the benefits of SEO silos— 

1. Topical Relevance 

Firstly, it helps brands to enhance their authority with enhanced topical relevance. That is, the grouped content pages signal search bots that the site has authority in the field. 

2. Link Building 

Moreover, a proper SEO silo can help in seamlessly linking the content pages. That is, brands can easily link the internal content pages within a silo that offers link equity. 

3. Keyword Ranking 

In addition to this, creating a silo structure allows brands to cover topics from both the broad and niche areas. So, the site can rank easily for relevant long-tailed keywords. 

4. Better User Experience 

Finally, the silos help both the users and the search bots to understand the structure of the site. That is, the users can navigate through the organized content pages, which increases engagement. 

How To Create An SEO Silo Structure? 

Now, creating an SEO silo structure is not a hard nut to crack. So, here are the steps to create a proper silo for the brand websites— 

1. Researching Relevant Keywords 

Firstly, brands need to conduct relevant keyword research to identify the broad topics and user search intent. So, they can create the silos that broadly address these intents. 

2. Breaking Topics Into Content Pages 

Then, they need to break each broad topic into smaller subtopics. So, it can become a proper topic cluster, covering all the subtopics and relevant aspects of the main topic. 

3. Identifying Long-Tail Keywords 

After that, brands need to conduct keyword research to find long-tailed keywords for each content page. So, these pages can rank and help the brands to gain visibility. 

4. Implementing The Silo Structure 

Finally, brands need to interlink these subtopic pages with the main content and with each other based on hierarchy and relevance. 

So, the link juice for the topic flows from the top to the bottom without impacting the silos in any way. 

Also, brands need to avoid keeping orphaned pages that lead to broken silo chains. So, the bots can crawl and index the pages to improve the rankings. 

Common Mistakes To Avoid With SEO Silos 

Now, making a simple mistake while creating the SEO silos can massively impact the result of the grouping. So, here are some of the common mistakes to avoid— 

• Overlinking the subcontent pages can result in diluting the link equity. 

• Ignoring the hierarchy while internally linking the content pages. 

• Not maintaining silos as the content production grows on the website. 

• Neglecting the keyword research when planning the silo structuring. 

So, by avoiding these mistakes, brands and marketers can easily create SEO silos that provide a proper framework for structuring the websites. 

Just take this chance to create silos and maintain a proper structure for the content pages on the website. Engaging both the users and the search bots. 

FAQs 

Here, I have brought you some of the common questions around the SEO silo structures that most users look for.