• The TikTok Shop has finally been launched for US-based TikTok users.
  • This store will allow you to make in-app purchases of various marketing and branding tools for creators to allow them to sell products directly through TikTok.
  • The TikTok Store will launch in other countries by the end of this year or by Q1 2024. 

If you use TikTok as a social media platform for marketing your products, you will be happy to know that you can now do more – for a price. Now, you can use the newly launched TikTok Store to purchase new ecommerce features for businesses on TikTok.

Launched a few days back, the TikTok Store has various features that brands and businesses can directly integrate with their eCommerce website and allow them to see products directly on TikTok.

Marketed with the #TikTokMadeMeBuyIt campaign, American users will now be able to see shoppable ads and live streams directly on their TikTok feed. In addition, they will be able to review products and buy them directly from TikTok. Plus, Users can now filter their feed results for “Shop” to see these ads exclusively.

If you have a business (along with a dedicated TikTok page for it), then you will find a new “Shop” Tab to access these new features. However, most of the features are premium, so you will need to pay for using them. These features can be integrated with your WooCommerce, Shopify, Magento, and other eCommerce platforms.

Plus, TikTok will soon launch a new affiliate program for creators so that they can promote TikTok Shop products and earn commissions from them. This will directly rival the likes of the Amazon Influencer Program and use Insta stories for marketing. Let’s see how this changes the entire eCommerce system!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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