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Feb 24, 2024
Video content is expected to make up 82% of all internet traffic this year.
If you’re not using video to promote yourself and your business, you’re missing out on a ton of opportunities.
People prefer video marketing instead of reading. They can process information a lot faster.
While you may know the importance of video marketing, you might have trouble producing videos on a regular basis.
A video production company can reduce the amount of time it takes to produce content. Professional editors estimate that it takes anywhere between 1 to 2 hours to edit a single minute of video.
Produce a one-minute video every day and you’re looking at 7 to 14 hours a week just to edit. Who has time for that?
You certainly don’t when you have other things that need your attention. How can you hire the best video marketing company for your needs?
Read this guide to learn the top video editing tips and how to hire the best video editing service.
Before we get into the editing process, it’s necessary to understand why video is a critical part of your marketing plan.
Video marketing impacts every aspect of your business, from brand building to conversions. It also plays an important role in search marketing.
Google is the lead search engine with the vast majority of market share. The company knows about the huge demand for video content.
The company started to prioritize videos in search results. There are resources for web developers to improve video search rankings.
You already know that the top search results get the most clicks. Now that video is at the top of the SEO game, you need to produce video content optimized for search results.
Alphabet is Google’s parent company. It not only owns the top search engine but it has the second-largest search engine in YouTube.
Of course, YouTube is all about user-produced video content. Google often takes YouTube videos and displays them at the top of search results.
The bottom line is that if you want your business to get found in search, you can kill two birds with one video.
You’re about to hire a video editing company. Do you really understand what they do?
A video editor starts by organizing your raw content files. They may have to convert the files to another file format so it’s compatible with their editing suite.
They’ll then check the audio quality of the files. If you don’t record with good audio equipment, it’ll be difficult to get consistent audio levels throughout the video.
The video editor will try to adjust the audio levels and reduce background noises, but it’s not always possible.
You know all of that raw video content you just uploaded? The video editor reviews all of it. They’ll take notes while watching the footage.
They’ll match their notes with the background information you sent along, like a script. Then they’ll begin editing.
An editor chops down your footage to make the video flow. Then they’ll add the filler, such as titles, graphics, effects, music, and transitions.
The key to getting found in search engines is consistency. Produce content consistently, you’ll build trust with search engines and users.
You’ll see your SERPs climb while you get more traffic and convert more customers.
There are different types of video production company, and you should know the differences between each. That will help you decide what you need.
There are software editing programs that make the editing process easier, but they still demand a lot of time and energy.
You can use something like Davinci Resolve or Adobe Premiere. These are great editing suites, but they both have steep learning curves.
For a quick video like an Instagram Story, you can shoot it on your phone and edit it with Canva or InShot. These tools let you quickly edit and add graphics to your phone.
If you’re really looking to cut down on the time spent editing, at the very least, you need a video editing company that edits your raw material. You shoot it, and they’ll edit it.
Finally, there are full video production services. They walk you through pre-production, scripting, shooting, and editing.
You might want to reserve full video production services for larger productions.
Start with your video content needs. What types of videos will you produce? Where will they be published? How long will they be?
This is actually part of your marketing content calendar. You might publish an Instagram Reel or Story every day.
You could repurpose that content for TikTok. There may be training videos, how-tos, and longer videos for YouTube.
If you’re shooting content for an online course, that requires a different type of editing service.
Write down all of these types of videos. Then prioritize them by the amount of time it takes to edit them. The ones at the top of your list are the ones you want to outsource to a video editing company first.
Part of the video editing process includes adding stock images and background music. If a video editor uses the wrong source for stock video, music, or images, you could get hit with a DMCA takedown notice.
The DMCA is the Digital Millennium Copyright Act. It’s meant to protect the copyrights of creators in the digital world.
You can’t upload content if you don’t own the copyright. In some cases, copyright holders will go after you for copyright violations. YouTube can penalize your account if you have too many copyright strikes against you.
It’s not possible to blame your video editor for the mistake. It’s your video and your responsibility.
Before you hire video editing services, ask them where they source music and additional content for video editing. Make sure that it’s public domain or royalty-free.
You’ll avoid costly mistakes down the road, such as having to deal with another company’s copyright infringement lawyer or receiving penalty strikes to any social media accounts that have the infringing content uploaded.
Since you’re going to produce content on a regular basis, you want to find a video editing company to provide ongoing services, rather than on a per-project basis.
Decide how much you have in your budget to hire video editing services. Most video editors cost between $50 and $150 per hour.
Before you go into a panic over the cost, keep in mind that your time is worth more than what you’re paying.
You’re also paying for results. Over time, your video content will generate a significant return on investment. Don’t automatically assume that you’re just throwing that money away.
Since you’re going to have several videos to edit, find a package that includes a set amount of video minutes each month.
For instance, you can pay $500 a month for editing 30 minutes of raw video content. You can go on to decide that you can edit some videos while outsourcing more intense projects.
You still save time and you can scale up when you’re ready.
You’re hiring video editing services to save time and help you deliver content consistently. You don’t want to hire an editing company that takes too long to turn projects around.
You’re moving the content bottleneck from yourself to the video editing company.
Ask them what their average turnaround time is. For the most part, expect 3-5 business days for short videos, 7-10 days for longer videos.
Video editing services often have a set of limitations on their packages. Find out if the video editing service limits the number of revisions.
Find out if there are limits on the length of raw footage you can upload. Some packages only let you upload 30 minutes of video.
If you find that you produce a certain type of video, try to find a video editing company that specializes in editing it.
There are companies that excel in editing animated videos, while others don’t work with animated videos at all.
There’s a video editing service that specializes in talking head videos for YouTube. You might need an editor that knows how to edit an IGTV vertical video.
You’re going into each project with a vision for the video. You have to be able to communicate that vision to the editor.
They also have to communicate with you if they have any questions.
With some video editing companies, you upload your videos, see the progress on a dashboard, and get your final product.
You don’t have a relationship with the editor. It’s impersonal, but it might work for you.
If you prefer to have more communication and direct contact with your editor, be sure to ask about that as you evaluate companies.
There are plenty of places to find video editing services. Do a quick search online and you’ll find local video editors and video editing services.
Don’t forget to check freelancing sites like Fiverr and Upwork. These sites have a lot of creative individuals looking for work.
Read the reviews and testimonials of each provider. Ask them to provide references and contact previous clients.
The most difficult thing about outsourcing is not knowing what you’re going to get back. You may have a vision in your head, but what you get back from the editor could be far from it.
It could be much, much worse.
There are a few ways to prevent that nightmare scenario. Start by knowing what you want.
If you don’t know what you want, even the best video editors won’t be able to make you happy. There are also major consequences if you change your mind often.
It’s costly because it’s more time in the editing suite. There are opportunity costs because your content doesn’t get published on time.
It’s frustrating for everyone involved in the project.
This happens in the planning process. Yes, you have to plan every video. That enables you to communicate what you want to the editor.
A video storyboard consists of sketches of individual shots. That lets editors understand what you want to achieve with each shot.
You don’t have to be a video editing expert, but if you’re able to communicate to editors in their language, you’ll get better results.
Start by learning the basics of editing, such as the different types of cuts. A cut is a place where one video clip ends and another starts.
A standard cut is between two different shots. Let’s say that you shot a video with two cameras, one from the side and one facing you.
A clip that shows you from the side then cuts to another clip from the front is an example of a standard cut.
An L-cut and J-cut have to do with the audio placement in the video. An L-cut keeps the video from the first clip and keeps it rolling into the second clip.
A J-cut does the opposite. It keeps rolling the audio from the second clip into the preceding clip.
Jump cuts are very common in YouTube videos. They’re edits that are so minor, they’re barely noticeable. Yet, they’re jarring at the same time.
Jump cuts show minor differences between the two cuts.
If you want to get found online, you know that you have to be listed on search engines. Search engines changed to include more video content.
It takes time to produce video content consistently, which is why you need to hire a video editing company.
This video editing guide introduced you to video editing basics and showed you how to hire the right video editing company.
You’ll be able to save time and improve search results. For more search tips, be sure to check out the other articles on the blog.
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