Bookkeeping Services In Dubai: How Can Local SEO Offer You More Visibility? 

The bookkeeping service industry in the UAE is about to reach $0.198 billion by the end of 2025.

Complexity of businesses, especially the financial dilemmas of startups, rising complexities, and ever-changing tax regulations, are the main reasons behind the rise of bookkeeping services in Dubai like Solutions.management. 

However, the big names in financial services, such as Deloitte, PWC, KPMG, and EY, operate in Dubai and various parts of the UAE. 

Also, there has been an increase in the number of Dubai-based bookkeeping firms to fill the gap between the demand and supply. 

As a result, if you are a new entrant to the scenario or willing to expand your audience reach, you may struggle to create and maintain your visibility online. 

In this context, local SEO is a wonderful digital marketing method that works wonders. As an SEO expert, I have been associated with such local SEO optimization projects of many Dubai-based businesses, and this is why it works. 

Practical Local SEO Tricks That Make Bookkeeping Services In Dubai More Visible

Local SEO can help bookkeeping services in Dubai to get more visibility, as in Local SEO, all the search queries online are focused on a specific location. 

For example, suppose you live in Downtown Dubai. Now, you are looking for a bookkeeping service. 

Instead of searching “Bookkeeping services in Dubai,” you will get better results with the search query, “Bookkeeping Services in Downtown Dubai.”

Further, from a marketer’s perspective, local SEO is a more effective strategy, and despite not being a full-blown method, it helps to bring relevant traffic to your service page. 

However, there are some effective hacks to enhance Local SEO for bookkeeping businesses in Dubai. 

The tips I have shared here are a combination of the basics and more advanced hacks. 

1. Building Mentions And Links 

The search engine will give your business better visibility in the target territory when it finds more authentic information about your business. 

Whether it’s Google or Bing, every search engine will evaluate the quality of the links leading to your service website. In other words, if the links to your website are coming from other authority bookkeeping or financial services websites, authenticity will be established. 

The search engine will also look for mentions of your business in the local listings and news sites. 

So, you need to spend some time enlisting your business in the local directories and try to get quality links from the websites of your partners or local news sites. 

2. Know The Local Queries And Optimize Your Website Pages Based On Them

You have to do some research work to have intel about the local search queries. Further, you must mention the location you are targeting in the title or key phrases on the homepage of your website. 

Also, you will have to enlist the name of your business, its location, and the contact details so that the search engine can verify them and offer a better position on the SERP. 

Now, what if your business caters to multiple locations in Dubai? 

Use a simple trick and create a separate page for every location. Moreover, in Google My Business Listing, you must add all the locations.

By doing so, you ensure that the pages dedicated to every location appear in the respective search results. 

3. Don’t Forget The NAP (Name, Address, And Phone Number)

In local SEO, NAP (Name, Address, and Phone Number) is an important element. You must accurately and consistently present all this data across all directories and platforms. 

It may sound like the to-do list in a long-term relationship. However, consistency is key. Search engines will look for it when verifying the authenticity of the information you have provided. 

So, you can update your number or move to a new address. You must immediately update the information across all directories and platforms. 

Moreover, you can take the help of local business listing scanners to identify the areas you need to improve. These tools will also help you find quality directories where you can enlist your business. 

4. Ask Clients To Share Reviews  

User-generated reviews have always been a powerful tool in local and global SEO. So, you must ask your customers to leave reviews after using your service. 

These reviews in the digital world work as word-of-mouth publicity in real life. In other words, search engines consider these online reviews while ranking our article on the SERP. 

Furthermore, search engines prefer businesses that respond promptly to user reviews. An immediate response indicates that a company values the feedback or responses of its customers. It also shows that the business is ready to address any limitations. 

Therefore, you should create a daily or weekly schedule to review customer feedback and respond to them sincerely. 

Moreover, if you can garner positive reviews for your business, you can create a positive impression on the search engine. 

The easiest way to get customer reviews is to send them links via messages, emails, or chats. You can even post links on social media platforms to get customer reviews. 

5. Put Your Booking Business On The Map

This is probably where it begins when doing local SEO for bookkeeping services in Dubai. Today, whenever we search for a business or service locally, the search engine results page (SERP) displays a map. The SERP also has all the details of the company. 

You also need to follow the same practice and put your business on the map for better visibility in the local search results. 

The map displayed on the local search query result is known as the “Local Pack.” You just need to fill out the Bing Places directory or the Google Business Profile.