Magento SEO: A Complete Guide On How To Do SEO On Magento 2

The rapid growth of online stores has transformed the digital landscape of e-commerce. Now, customers have more buying options for a single product.

Therefore, it is crucial to stand out from the crowd. And that’s where SEO (Search Engine Optimization) for e-commerce comes into play.

With the right tools and practices, you can optimize your online store page. Making it visible to the search engines and attracting new customers in a jiffy.

And, guess what? Magento provides the perfect platform for that.

By leveraging its SEO features, you can easily drive organic traffic, rank in SERPs, and gain massive online visibility. Taking your online store to the next level.

So, if you are wondering — How to get started with Magento SEO? — have a seat.

Today, I have brought you a complete guide on how you can use Magento 2 SEO for your e-commerce website. From exploring its key features to how to use them, I have covered all the aspects of this SEO beast.

Stay tuned to know more!

What Is Magento SEO?

Magento SEO is a platform that has improved SEO features for e-commerce stores to help them attract customers, get search engine visibility, and rank on SERPs.

Given that the criteria for ranking evolve every day with new guidelines and tweaks, it is difficult to keep up with them.

But with Magento 2.4.6 version, you get updated SEO features and tools that ease out the process. Giving you the perfect content ranking strategy to improve your digital visibility.

In addition to that, it foucuses on the base URLs and high-quality backlinks, improving your overall SEO performance. So, your website becomes relevant for both users and search engines.

Now, if you are still wondering — “Is Magento SEO friendly?” The answer is, absolutely yes.

Is Magento Better Than WooCommerce For SEO?

With too many platforms in the market, you might get confused, wondering — “Which e-commerce platform is best for SEO?”

Out of the many, Magento and WooCommerce are the top two platforms, offering quality SEO tools and practices for e-commerce stores. But which one to choose?

Well, here are the key differences between them. So that you can choose the one based on your needs.

What Are The Key Features Of Magento 2?

Only understanding Magento SEO is not enough. You need to have a crisp knowledge of how to implement its features and strategies correctly to enjoy its benefits.

So, here are some of the core areas you can focus on:

1. Meta Robots

It is not new that search engines use bots to crawl through websites. And, indexing your webpage can enable these meta robots to find your product when there’s a search for it.

So, to ensure your page gets visibility on Magento 2, you can go to the Configuration dropdown menu from the Content Design panel.

Then, in the Global Store, expand the Search Engine Robots option and set the Default Robots to Index. This will properly index your online commerce page.

2. Robots.txt

Now, if you want to ensure that your page is crawled for potential keywords, you need to audit the crawled history.

And, in case there are any low-quality pages, just remove the indexing from them.

In addition to this, use the robots.txt to block all the low-value parameters. It will help in prioritizing only the relevant and high search potential pages.

3. Sitemap.xml

Sitemaps are one of the most crucial files that search engines read through to gather information about your website. Helping them to decide which pages to crawl.

And, with a properly structured sitemap.xml file, you can simplify the entire indexing process. Giving more information about your products and online store to the meta robots.

In Magento 2, you can easily enable the sitemap for your store by following these steps:

• Go to the Stores panel and select Settings, then, Configuration.
• In the dropdown menu, choose Catalog. Then, go to the left menu and select XML Sitemap.
• Now, customize the Categories, Products, and CMS Pages from the menus accordingly.
• Then, set the Generation Settings to Yes and adjust the Sitemap File Limits as you need.
• Furthermore, go to Search Engine Submission Settings and enable the Robots.txt feature.
• Finally, click Save Config to save the changes.

4. Canonical URLs

To avoid the issue of duplicate content, where your products appear under multiple URLs, you can use canonical URLs.

These ensure that your products have a specific tag. Marking the category or product pages. So, to enable this feature, just follow the steps:

• Go to Stores and then Configuration.
• Open the dropdown menu and select Catalog. Then, go to Search Engine Optimization in the side menu.
• On top of the page, select Default Store View.
• Now, in the settings, find Use Canonical Link Meta Tag For Categories and enable it.
• Also, find Use Canonical Link Meta Tag For Products and enable it.
• Finally, save the changes by selecting Save Config.

5. Title And Meta Description

One of the monumental features that distinguishes Magento SEO from its competitors is its meta title and description optimization tool.

So, you get a built-in tool for customizing your titles and product metadata with enriched keywords. Giving them the visibility boost for search engines.

For both product and category page metadata customization, follow the steps below:

• Go to the Catalog panel and choose either Products or Categories.
• Choose the specific product or category you wish to update. Then, expand the Search Engine Optimization dropdown menu.
• Within the expanded section, edit the parts with the customized description.

6. Optimization Of Image

Speed plays a great role in driving website traffic. The faster your page loads, the better audience engagement you can expect.

And, this speed is not limited only to the page load times. Faster image loading is crucial, too. So, optimizing your images can help in improving your SEO performance.

And, with the Image Upload Configuration, you can adjust and compress your images. Reducing load times and improving the site’s visibility.

7. CSS And JS Resources

Given that the crawlers read and interpret the JavaScript content of your page, it is essential to optimize the code for proper indexing.

And, Magento’s SEO Audit allows you to identify any JS rendering issues on your page. Based on the audit report, you can minify and optimize the code.

In addition to that, it provides certain merging and minifying tools for the JS resources and CSS files. So that you can compress the code and improve the load times.

For merging the JS and CSS files, you just need to follow the steps below:

• From the Stores panel, go to the Configuration tab.
• Look at the side menu and select Advanced. Then, choose Developer from the dropdown menu.
• There, you will find the JavaScript and CSS Settings.
• Under the JavaScript Settings, select Yes for the Move JS Code to the bottom of the page option. This will enhance your loading speed and prevent render blocking.
• And, under the CSS Settings, select Yes for the Merge CSS Files and Minify CSS Files options.
• Finally, save the changes with Save Config.

How To Use Magento SEO? Best SEO Practices To Try

Trying the best SEO practices in Magento 2 can drastically improve your SEO performance. And, here’s how to do that.

1. Optimize your URLs by incorporating keywords and reducing their length.
2. Keep the image name short and use ALT Text to provide more context about the image.
3. Use schema markup for your product descriptions — include ratings, stock status, and product pricing.
4. Optimize the page for mobile devices with a user-friendly design.
5. Merge your Magento 2 page with Google Analytics (GA4) to gather insights on how customers are behaving on your store.

Mistakes To Avoid In Magento 2

To manage the SEO of your online store, you need to avoid some of these common mistakes.

1. Avoid duplicate content by using the canonical tags for your original products.
2. Do not provide images without adding ALT text, as crawlers cannot view the image.
3. Ensure that your internal search pages are not indexed by removing the tags or blocking the robots.txt.
4. Do not ignore formatting a proper XML Sitemap for your page.
5. Avoid using the default Magento 2 titles for your page, which are very generic.
6. Block the site search results in the robots.txt file as they are irrelevant.
7. Utilize proper and solid backlinks to improve your page rankings.

Magento SEO: Which Website Is Better For SEO?

Currently, Magento 2 is providing the best SEO strategies and optimization techniques for e-commerce stores. Paving the path for their organic growth and ranking.

However, the platform uses basic and static tools. And, relying only on them won’t offer a striking improvement in your SEO performance overnight.

So, you need to be patient and resilient. Remember, with consistency and regular metrics analysis, you will get the results quickly.

Now that you have the Magento SEO guide right at your fingertips, boost your online visibility and skyrocket your website traffic today!