Which bidding option is best suited for an advertiser focused on direct response marketing goals?
- Cost–per–interaction (CPI)
- Effective cost–per–thousand impressions (eCPM)
- Viewable cost–per–thousand impressions (vCPM)
Correct Answer – Cost–per–click
Running a successful business is a dream of millions. But the question is are you doing what your business actually needs? Are you doing it the right way?
Creating connections and generating more leads is the major aspect of any business. You can do it both organically or through a paid promotions.
In the recent competitive market, it is highly tough to win the race and drag leads towards you and convert them into happy customers. Businesses don’t have that much time to opt for organic processes.
They want instant results and that too in an effective way. And both of these two advantages come hand in hand in PPC or Adwords.
Users can target their focus keyword, participate in the bidding as per their budget, set their goals, set audiences, etc.
In these types of lead generation campaigns, the approach is much straight. It is highly useful for the goals like selling products online or signing up for newsletters, etc.
Among different types of bidding options, cost-per-click is the most suitable one for those who want to generate more leads in a small time and efficiently.
What Is Cost-per-click?
To know what cost-per-click(CPC) is, first you have to know about Pay-per-click or PPC campaigns.
PPC is a digital marketing channel in which an advertiser pays every time his/her ads are clicked. A click on the ad simply means earning a visitor to your website/channel by paying a price.
The most popular platforms are Google AdWords, Microsoft ads, Facebook ads, etc. But Goggle ads is the most widely used platform for any PPC campaign.
There are mainly 3 types of Google ads with different PPC rates.
- Search Ads
- Display Ads
- Video Ads
These types of campaigns will give the desired result almost instantly and generates huge leads efficiently.
Search engine advertising is the most popular form of PPC campaign. Advertisers are allowed to bid through auctions and set thriller goals, audience demographics, etc.
These are the ads that you can see on SERPs when searching for a definite term. You can see a small “Ad” icon beside the sponsored ads.
Every time a users clicks on those ads, traffic generates, and the advertiser has to pay a certain fee. This chargeable fee is called Cost-per-click or CPC.
Benefits Of PPC Advertising
There are several reasons why PPC campaigns are important for any business in today’s competitive market. Let’s take a look at some of the major benefits of PPC campaigns.
- It drives huge traffic to your website/channel.
- It highly increases your sales.
- Advertisers have to only pay for clicks.
- You can track the real-time results using analytics tools.
- PPC leads to a positive return on investment.
If you had a hard time deciding which bidding option is best suited for an advertiser focused on direct response marketing goals? Your answer would be cost-per-click.
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