Developing a Content Marketing Strategy
It’s good to review your content strategy plan whether you have been using a similar approach for some time or you are a newbie in content marketing. Such an approach will make sure that you have an i…
4 Mobile Marketing Trends to Watch
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on…
How to Create a Social Media Marketing Plan in 6 Steps
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every ac…
How to Create a Content Marketing Strategy
Content marketing strategy isn’t a “nice to have”—it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing st…
6 Things That Will Save Your Underperforming AdWords Campaign
Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight…
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user ex…